Farmers Insurance Careers

Copy Manager, In-House Agency

USA (Hybrid)

$108K/yr – $206K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the creative direction and copy quality across brand and lifecycle, balancing brand voice with compliance and performance, while scaling a high-performing team and partnering with product, legal, and marketing to translate goals into high-impact messages.

  • Own creative direction and review copy across campaigns and customer communications.
  • Lead a high-performing team of writers with clear feedback and mentorship.
  • Align with product, legal, and marketing to turn business goals into structured, tested copy systems.

Job Description

Responsibilities

  • Lead Creative Direction and Execution
  • Own creative direction for copy across marketing and customer communications
  • Drive concept development for integrated campaigns and lifecycle programs
  • Help ensure the work balances brand voice, clarity, compliance needs, and performance goals
  • Stay hands-on by reviewing, editing, and improving copy across channels
  • Raise the quality of everyday communications as well as larger campaign work
  • Manage and Develop a High-Performing Team
  • Lead, coach, and develop a team of copywriters
  • Set a high bar for creative quality, clarity, and consistency
  • Provide clear, actionable feedback and mentorship

Requirements

  • 7+ years of copywriting experience, including team leadership
  • Experience working in an in-house agency, large brand, or agency environment
  • Proven ability to lead concept development and integrated campaigns
  • Experience writing across email, lifecycle/CRM, digital, customer communications, and marketing channels
  • Experience operating in high-volume, fast-paced, regulated, or complex environments
  • Education Requirements: High School Diploma or equivalent required
  • Bachelor's degree in relevant field preferred

Preferred

  • Experience working in an in-house agency, large brand, or agency environment
  • Proven ability to lead concept development and integrated campaigns
  • Proven experience managing, coaching, and developing writers
  • Ability to balance big-picture creative thinking with day-to-day execution
  • Strong editing skills and a clear point of view on voice, tone, messaging, and quality
  • Comfort moving between brand-level creative work and practical customer communications
  • Experience scaling content operations while maintaining quality
  • Understanding of performance metrics, testing, and optimization
  • Familiarity with AI optimization and emerging tools that can improve speed, consistency, or creative effectiveness
  • Clear communication style and the ability to explain creative decisions in business terms

Benefits

  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer
  • Job Location(s): R_US - United States