Responsibilities

• Own and evolve the Carter’s brand voice across all touchpoints, ensuring consistency, clarity, and emotional resonance
• Work closely with Marketing partners and Creative Director to develop campaign platforms, messaging frameworks, and seasonal narratives
• Lead copy development for major brand and product stories, from early concept through final execution
• Translate business and marketing objectives into clear, differentiated messaging strategies that drive engagement and conversion
• Bring a strong point of view to creative development, contributing ideas that shape not just what we say, but how campaigns come to life
• Ensure copy elevates the brand, balancing storytelling with performance and clarity
• Lead and mentor copywriters, providing clear direction, actionable feedback, and ongoing development support
• Establish workflows and standards that improve quality, consistency, and efficiency of copy output
• Collaborate closely with design, marketing, merchandising, and channel teams to create cohesive, integrated experiences
• Act as the primary copy voice in cross-functional settings, confidently presenting work and influencing stakeholders
• Oversee and contribute to copy execution across channels (site, email, app, campaigns), ensuring accuracy and alignment to strategy
• Maintain and evolve copy guidelines, tools, and documentation to support scalable, high-quality output
• Identify opportunities to streamline processes and improve speed without sacrificing quality

Requirements

• Strong portfolio demonstrating elevated brand storytelling, campaign concepting, and multi-channel thinking
• Proven ability to lead at both the strategic and executional level, shaping messaging frameworks while maintaining a high bar for copy craft
• Deep understanding of how copy drives impact across digital channels within a cohesive brand ecosystem
• Strong cross-functional leader with a track record of influencing creative and marketing partners at a senior level
• Clear, persuasive communicator with the ability to present, defend, and align stakeholders around creative ideas and direction
• Highly organized and detail-oriented, with strong prioritization skills and a proactive, self-directed approach
• Hands-on, solutions-oriented leader who can seamlessly move between concept, execution, and problem-solving
• Demonstrated ability to manage complexity, balance competing priorities, and deliver high-quality work within tight timelines
• Commitment to continuously elevating creative quality, team output, and operational processes

Preferred

• 8+ years of experience in copywriting
• Experience leading and developing writers, with a clear, supportive, and accountable management style
• Some basic knowledge of Figma and the Adobe Creative Suite is a plus, though not required