- Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH. - Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward. - Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head-on, and earn trust without flattening the idea or the voice. - Partner cross-functionally with brand marketing, media, product marketing, and comms to get campaign work shipped, with the independence to drive it and the collaboration to make it better. - Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole. - Build on Claude's voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines. - Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.