Responsibilities

• Write high-impact copy across digital ads, landing pages, email campaigns, social content, and other channels
• Craft compelling product positioning and messaging frameworks to communicate with parents and students considering our services
• Develop scripts for video content including ads, explainers, and user stories
• Collaborate closely with designers to create unified visual-verbal storytelling
• Shape our tone of voice and ensure consistency across all channels and touchpoints
• Translate brand and growth goals into clear, effective messaging strategies
• Create copy for lifecycle marketing with a goal of driving more free consultation sign-ups for our sales team
• Propose bold creative ideas that reflect culture
• Use creative testing, audience insights, and performance data to refine and optimize messaging
• Contribute to a growing brand team that values experimentation, empathy, and storytelling

Requirements

• 5+ years of experience in copywriting roles across brand, digital, or marketing environments
• A killer portfolio that demonstrates conceptual strength, writing craft, and range across formats and tones
• Strong experience writing for product marketing, paid media, video, and storytelling campaigns
• Exceptional collaboration skills—you’re comfortable giving and receiving feedback, working across teams, and owning your voice in the room
• Comfort with ambiguity. You’re always learning and growing and can help bring clarity to a fast-moving problem space with more questions than answers
• Ability to balance creative flair with conversion-focused clarity
• Self-direction and a proactive mindset in fast-paced, evolving environments
• This is an in-person role requiring 5 days/week attendance in our NYC office (Gramercy).

Benefits

• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans