Responsibilities

• Lead and maintain the editorial voice and standards across all e-commerce platforms
• Write, edit, and approve high-quality product listings at scale
• Ensure accuracy and consistency in instrument descriptions, specs, and condition reporting
• Manage daily copy output and workflows to meet publishing targets and deadlines
• Evaluate instruments for both tonal and aesthetic qualities, translating them into compelling, informative copy
• Collaborate cross-functionally with Photography and Service teams to align on product presentation
• Identify opportunities to improve templates, processes, and overall content quality
• lead our e-commerce and editorial voice—someone who can set the standard for product storytelling, oversee copy quality at scale, and bring clarity, consistency, and character to every listing we publish
• Generating posts for our Substack is also a component of this role.
• The Copy Chief maintains the consistency and voice of our e-commerce listings and plays a central role in shaping how our instruments are presented globally.

Requirements

• Deep knowledge of electric and acoustic guitars; broad familiarity with vintage and modern gear
• Exceptional writing, editing, and proofreading skills with a sharp eye for detail and tone
• Experience leading or mentoring editorial workflows (formal or informal)
• Strong organizational and time management skills; able to balance quality with production demands
• Clear, collaborative communicator comfortable working across departments
• Familiarity with e-commerce platforms and content systems

Preferred

• Experience with product photography or photo editing is a plus