Coordinator of Revenue Generation, Marketing and Advancement

Big Rapids, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own athletics marketing and external operations with cross–department coordination on game-day activation, fundraising growth, and alumni engagement across committees and donor programs.

  • Own the cross-functional marketing and external operations workstreams that drive revenue, brand awareness, and booster-club activity.
  • Engage fans, alumni, and donors through social campaigns and events in partnership with Athletics Communications and University Advancement.
  • Coordinate with committees like Homecoming, Town and Gown, and Hall of Fame to align advancement goals and ticketing with fundraising outcomes.

Job Description

Responsibilities

  • Assist with the Athletics Department’s comprehensive marketing efforts, including game day promotions and activation, development of general and sport-specific promotional plans, resulting in enhanced revenue generation and the promotion of awareness.
  • Oversight of the Athletics Department’s Bulldog Athletic Association (BAA) and the implementation of strategies to grow the athletics' annual giving program.
  • Member of the Athletics Department’s External Operations Committee that consists of Athletics Communications, Game Operations, Ticketing, Marketing, and other department members
  • Fan Engagement and Championship Celebration efforts
  • Develop social media campaigns in collaboration with Athletics Communications and University Advancement and Marketing that engage with fans, alumni, and donors to enhance the Bulldog brand and increase revenue and gifts.
  • Serve as Athletics Department liaison on various committees (Homecoming, Town and Gown, Hall of Fame, etc.) and other committees as assigned.
  • Serve as an active team member in the development and implementation of University Advancement goals
  • Responsible for maintaining the confidentiality of designated information.
  • Performs all duties in compliance with applicable University policies and procedures, the NCAA, state, and federal requirements.
  • Supervise all external operations, student employees, and interns as assigned.

Requirements

  • Bachelor's degree
  • Experience with Intercollegiate Athletics as a student athlete or employee.

Preferred

  • Master's Degree in a related field
  • Experience with NCAA rules
  • Experience working with Alumni/Donor database Abila Millennium system
  • Experience working with event and fundraising software platform MobilCause

Benefits

  • Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position.
Ferris State University College of Business logo

Ferris State University College of Business

The College of Business provides career-oriented programs, responsive to the changing needs of the business world. The College focuses on creating problem solvers as members and leaders of tomorrow’s workforce.

Founded in 1970
Big Rapids, Michigan, USA
29 employees (6 in marketing)

Traffic Signals

Monthly Visitors
624.8K
Traffic Source Mix
Search
50.2%
Direct
43.8%
Referral
4.2%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
4 (14% of company)
Marketing Roles Posted (Last 30 Days)
2