Drive grassroots growth marketing for U.S. Soccer by coordinating campaigns with LOCs, partners, and agency teams to boost ticket sales and fan engagement.

• Support partnerships with grassroots organizations (CVBs, local sports commissions, tourism boards, MLS and NWSL clubs, youth clubs, and other professional teams) in match markets to help execute strategic marketing campaigns that drive awareness and ticket sales.
• Assist in campaign execution and project management, particularly in coordination with Local Organizing Committees (LOCs), ensuring timelines and deliverables are met.
• Collaborate with the Sr. Manager, Growth Marketing and external agencies to help execute paid performance marketing campaigns aligned to ROAS goals and key fan growth audiences.
• Partner with Lifecycle Marketing to support optimization of owned channels (email, web, app) to drive engagement and ticket conversions among existing U.S. Soccer fans.
• Work cross-functionally with brand and marketing teams (and agency partners where applicable) to help develop and deploy compelling content and creative assets for matchday campaigns.
• Coordinate and manage incoming creative requests with the internal creative team, ensuring assets align with key storylines, growth drivers, and brand objectives.
• Track, report, and analyze campaign KPIs, providing insights and recommendations to improve performance.
• Support day-to-day operations of growth marketing initiatives, including asset trafficking, reporting, budget tracking (YOY), and coordination across organic and paid media efforts.
• Stay informed on growth marketing trends and best practices across grassroots, digital, and performance marketing channels.

Requirements

• Bachelor’s degree with a strong record of academic and/or professional achievement
• 1–3 years of experience in marketing, with exposure to digital marketing and performance media
• Strong written and verbal communication skills
• Foundational understanding of digital and traditional marketing channels
• Demonstrated leadership, commitment, and excellence through extracurricular activities (e.g., athletics, military, volunteer work, etc.)
• Exceptional attention to detail and organizational skills
• Strong time management skills with the ability to prioritize and manage multiple projects simultaneously
• Ability to work in a fast-paced, dynamic environment and adapt quickly
• Team-oriented mindset with strong analytical and problem-solving skills
• General knowledge of soccer

Preferred

• Experience working in the sports industry
• Passion for soccer and a deep knowledge of the soccer landscape in the United States
• Spanish or bilingual language skills a plus

Benefits

• U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.