Coordinator, Marketing – Social Media

Responsibilities

• Own social media strategy, content, and channel performance across UAA's practice portfolio— driving brand presence, follower growth, engagement, and lead generation across Instagram, TikTok, Facebook, and YouTube.
• Personally shoot, edit, and produce high-quality photo and video content, bringing a creative and technical editing skills to every piece of content published
• Establish content quality benchmarks, visual guidelines, and editorial direction that reflect the luxury positioning of UAA practices
• Develop and maintain content calendars across practices, ensuring consistent cadence, brand alignment, and timely execution
• Track and report on social KPIs including follower growth, engagement rate, reach, and new patient inquiries — making data-backed recommendations to marketing leadership
• Stay ahead of social trends and rapidly translate relevant opportunities into on brand content
• Share top-performing organic content and audience insights with the paid media team to inform paid creative strategy
• Serve as the primary point of contact for external agencies or vendors executing social media on behalf of UAA practices to ensure brand and accuracy approvals
• Monitor vendor performance against defined KPIs and flag gaps as needed
• Lead the strategic launch and growth of UAA’s social presence on new platforms including TikTok

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred
• 2–4 years of social media marketing experience with a portfolio demonstrating content creation, video editing, and channel growth
• Proficiency shooting and editing photo and video/reel content — experience with Canva, Edits, CapCut, Adobe Premiere, or equivalent required
• Proven ability to grow social handles with measurable results in follower growth, engagement, and lead generation
• Fluency across Instagram, TikTok, Facebook, and YouTube; experience launching or scaling a TikTok channel is a strong plus
• Understanding of how organic social connects to lead generation and conversion, not just brand awareness
• Experience working with or managing external social media vendors or agencies a plus
• Copywriting skills with the ability to adapt tone and voice across brands and platforms
• Highly organized with the ability to manage multiple content calendars and deadlines simultaneously
• Genuine passion for social media, creative content, and luxury brand standards

Preferred

• Experience launching or scaling a TikTok channel is a strong plus
• Experience contributing to an influencer or UGC program a plus
• Familiarity with AI-enabled marketing tools a plus
• Background in medical aesthetics, beauty, luxury retail, hospitality, or other multi location service businesses preferred