Responsibilities

• Build, launch, schedule, and deploy lifecycle campaigns across email, SMS, in-app messaging, and push notifications using Braze.
• Execute targeted communications supporting acquisition, lead nurturing, member engagement, renewals, referrals, and retention initiatives.
• Manage day-to-day campaign setup including audience segmentation, dynamic content configuration, personalization logic, scheduling, and deployment.
• Support automated customer journeys and recurring lifecycle campaigns across the member and prospect lifecycle.
• Develop and maintain dynamic content, Liquid logic, personalization rules, and campaign configurations within Braze.
• Build and QA lifecycle automations, canvases, triggered campaigns, and segmentation logic.
• Leverage customer data and behavioral signals to support personalized messaging experiences.
• Perform comprehensive campaign QA including rendering tests, link validation, dynamic content reviews, personalization testing, and deployment audits.
• Troubleshoot campaign, segmentation, and rendering issues in partnership with internal teams.
• Ensure campaigns follow CAN-SPAM, GDPR, accessibility, and deliverability best practices.