Director, Product Communications and Special Projects
PRover
Lake County, IN (Remote)
$140K/yr - $150K/yrIn-houseFull-timeDirector/executive
7 hrs ago
Coordinator, Integrated Communications (Dr. Dennis Gross Skincare)
New York, USA (Hybrid)
Salary Not AvailableEntry Level1+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the strategy and execution of influencer, PR, and social programs, translating brand image goals into measurable activation and advocacy outcomes across cross-functional teams.
- Shape influencer partnerships and integrated communications with cross-functional teams to support launches and key messaging.
- Translate performance data from influencer tools into actionable, leadership-ready results and weekly updates.
- Deliver compelling communications assets, vendor management, and brand advocate growth to amplify product launches and ongoing campaigns.
Job Description
Responsibilities
- Support with the development and implementation of Influencer and social strategies/initiatives to support and align with marketing programs and image goals.
- Collaborate closely with Global Communications & Social Media, US Marketing, E-Commerce, Legal, and Internal Creative Teams to execute the US PR and Influencer strategy to meet business objectives.
- Leverage our Influencer Measurement Tool to regularly evaluate performance and work closely with Director to deliver data-driven results.
- Help execute impactful communication plans/assets including calendars, press kits, and traditional media/influencer events; working closely with Marketing to ensure priority launches and key messaging.
- Coordinate vendor relationships to create mailing materials for both product launches and ongoing brand campaigns as needed.
- Responsible for managing and executing mailing programs, fulfilling product requests, inventory ordering, organization of PR closet.
- Responsible for departmental administrative duties including organizing PR files, maintaining departmental supplies (bags, tissue, etc.), tracking budget invoices, fulfilling product requests, product ordering and maintaining PR closet.
- Grow network of strong brand advocates through ongoing outreach and communication of new product launches & continuous product seeding.
- Regularly monitor and track traditional and influencer social media coverage via PR and Influencer monitoring tools (i.e., TRAACKR) and compile and distribute internal weekly PR Reports to be shared with senior leadership including coverage, activity highlights, identifying key trends and ROI.
- Maintain organized and detailed reports that track all key brand KPIs (Impressions, VIT, etc.) and update on a weekly basis.
- Bachelor’s degree in Communications, PR, Advertising, Marketing, or related field.
- Entry level, up to 1-2 years’ experience in PR (internships included); beauty, luxury, fashion experience is plus.
- Strong command of digital KPIs and social media metrics.
- Passion and extensive knowledge of social media platforms and beauty influencer space.
- Keen understanding of brand nuances, competitive positioning, current beauty trends, and industry chatter.
- Existing relationships with beauty influencers and press a plus.
- Excellent written, verbal, presentation, and organizational skills a must.
- A passionate, energetic team-oriented individual with strong analytical, interpersonal, and creative skills.
- A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
- Ability to work independently and utilize sound judgment.
- Software expertise – MS Word, Excel, PowerPoint, Photoshop, and basic knowledge of CSS, Cision, influencer measurement tools.
- Beauty, luxury, fashion experience is a plus.
- Medical, Dental, & Vision Insurance
- Life and Disability Insurance
- Paid Time Off
- Paid Volunteer Days
- Paid Company Holidays
- Paid Parental Leave
- 401K with 6% Company Match
- Talent Development & Learning Programs
- Internal & International Mobility
- Product Discounts & Annual Gratis
Shiseido
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.
