Coordinator, Global Social Media

Louisville, CO (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive global social media execution for IRONMAN Group partnerships and merchandise/e-commerce activations, coordinating across Partnerships, Content & Performance Marketing, and Merch/E-commerce teams.

  • Plan and execute contracted social activities to meet partner objectives while following brand guidelines.
  • Must-have: Strong coordination and stakeholder-management skills with internal and external partners.
  • Standout: Cross-functional collaboration across Partnerships, Merchandise, E-commerce, and Performance Marketing.

Job Description

Responsibilities

  • The Coordinator, Global Social Media is responsible for the execution, and day-to-day management of the digital components of The IRONMAN Group partnership agreements.
  • This position will act as the liaison between the Global Partnerships team, and the Global Content & Performance Marketing team.
  • This role assists with the campaigns for all Merchandise and E-commerce activations and assists with the day-to-day maintenance of all social media channels.
  • The role will contribute to the overall success of the brand activations across the portfolio with regional, national and global sponsors, and will contribute to the overall success of the Merchandise, E-commerce and the Global Partnership, and Global Content & Performance Marketing teams.
  • Plan and execute contracted social media activities to meet partner activation objectives and strategic priorities while keeping to The IRONMAN Group brand guidelines.
  • Deliver and track all contracted social media activities for timely or requested reports to measure against defined metrics of success.
  • Collaborate across internal departments and stakeholders to constantly improve partnership content, ensuring approval from partners, while aligning with brand guidelines, programs and initiatives.
  • Coordinate between Global Partnerships, Merchandise, E-commerce and the Performance Marketing team on any paid campaign requests and needs.
  • Assist Global Content Marketing team with reporting needs in relation to IRONMAN Pro Series, social media and other special projects as needed.
  • Assist Global Content Marketing team with special campaigns content creation such as World Championship events and more.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Sport Management, Business Administration or relevant field, or equivalent experience.
  • Strong coordination and stakeholder management skills, including working with external partners and internal teams to deliver on contractual obligations.
  • Knowledge and understanding of partnership and sponsorship within sports & entertainment industry
  • High attention to detail with the ability to enforce brand guidelines and maintain consistency across platforms and partner deliverables.
  • Basic photo/video editing skills (Adobe Premiere Rush, CapCut, Canva, Lightroom, Photoshop) to produce short-form social-first content.
  • Experience using AI-powered tools (e.g., ChatGPT, Adobe Firefly, Canva AI, or similar) to support content creation, research, ideation, and efficiency while maintaining brand alignment.
  • Basic understanding of social campaign structure and KPIs, especially for Meta, YouTube, and TikTok.
  • Proficiency with social analytics tools (e.g., Sprout Social, Meta Business Suite, TikTok Analytics, YouTube Studio) for performance tracking and reporting.
  • Ability to analyze data and translate insights into content recommendations.
  • Ability to communicate effectively in English, in both written and oral form.
The IRONMAN Group logo

The IRONMAN Group

Beginning with a single race in Hawai`i, The IRONMAN Group has grown to operate a global endurance sport portfolio with more than 230 triathlon, road running, trail running, cycling and mountain biking events across 57 countries, with one million participants each year.Our events are not just races toward finish lines; they are platforms for individuals to test the limits of human potential and realize greatness. Our events capture the imagination of athletes and fans and partners around the world, inspiring change in the lives of every person they reach.

Founded in 1978
Tampa, Florida, USA
1.1K employees (216 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
55.8%
Direct
38.5%
Referral
3.8%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
185 (17% of company)

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