COORDINATOR / DIGITAL MEDIA

Mount Pleasant, MI (On-site)

$19/hr – $25/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content engine for a regional public broadcaster, aligning digital and print storytelling with audience data, platform insights, and brand standards to drive engagement and sponsorship-ready assets.

  • Content & Platform Ownership: Manage the lifecycle of content across web, app, email, social, and the monthly guide.
  • Brand & Asset Development: Create graphics and multimedia assets while upholding consistent branding across channels.
  • Audience-Driven Improvement: Use data and insights to prioritize content and refine the digital strategy.

Job Description

Responsibilities

  • Creates, curates, edits, and publishes content across WCMU’s digital platforms, including WCMU.org, the WCMU mobile app, email newsletters, and social media channels.
  • Manages the design, production, and distribution of The Guide, WCMU’s monthly print and digital program guide, including layout, editing, and content coordination.
  • Produces additional digital and print content, including graphics, infographics, logos, publications, flyers, banners, and multimedia assets.
  • Collaborates with content producers and station staff to enhance digital storytelling through visuals, structure, accessibility, and platform appropriate formats.
  • Maintains and evolves WCMU’s website structure, presentation, and usability in alignment with audience needs and organizational goals.
  • Applies audience data, performance metrics, and platform insights to inform content prioritization and digital strategy.
  • Develops and maintains consistent brand standards across digital and printed materials, in collaboration with marketing staff.
  • Coordinates and manages digital sponsorship placements, ensuring accuracy, compliance, and seamless integration with editorial content.
  • Supports station events (including occasional attendance), fundraising, and engagement initiatives through digital promotion and content development.
  • Monitors trends and best practices in digital media, public media innovation, and audience engagement, sharing relevant insights with the team.

Requirements

  • Bachelor’s degree in digital media, communications, journalism, graphic design, web design, marketing, public relations, or a related field; or a combination of education and professional experience that equates to four years.
  • Demonstrated experience using modern content management systems (e.g., Brightspot/Grove, WordPress, or similar).
  • Demonstrated experience producing digital and print content, including graphics, layouts, infographics, logos, publications, flyers, banners, and multimedia assets.
  • Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and adapt in a fast paced, collaborative environment.
  • Strong written, visual, and interpersonal communication skills, with the ability to work effectively across departments.
  • Working knowledge of Adobe Creative Cloud, including Photoshop, InDesign, Illustrator, and Acrobat.

Preferred

  • Two (2) years of professional experience in digital media, web publishing, content design, or a related field.
  • Experience working in a journalism or media environment.
  • Familiarity with audience engagement tools, email platforms (e.g., Constant Contact or similar), and CRM adjacent workflows.
  • Experience supporting digital revenue initiatives, sponsorship placements, or underwriting across web and social platforms.
  • Familiarity with analytics and measurement tools (e.g., Google Analytics 4 or comparable platforms) and the ability to use insights to inform content and platform decisions.
  • Working knowledge of motion, audio, or video editing tools such as Premiere Pro, After Effects, or Audition.
  • Awareness of accessibility standards (WCAG), inclusive design practices, and ethical considerations in digital publishing.
  • Experience working with or alongside AI assisted tools for content creation, design, or workflow automation, with an understanding of editorial integrity and best practices.
Central Michigan University logo

Central Michigan University

At Central Michigan University, we believe every great success begins with a Fired-Up attitude. We offer a modern approach to education with innovative programs, flexible delivery modes, and a focus on career preparation. Our students graduate ready to lead in their fields.From our Mount Pleasant home and our more than 25 higher education hubs across North America, our experienced and dedicated professors bring industry experience and a student-first approach to teaching.Our more than 300 academic programs are packed with opportunity to engage and learn in the field. From day one, we provide students access to some of the region’s most state-of-the-art facilities, including our MakerBot Innovation Center, our Biological Station on Beaver Island, and the state’s newest College of Medicine.Through hands-on learning experiences, internships and research opportunities — alongside professors who are also mentors and future colleagues — our students graduate with an unmatched drive and confidence. When a problem needs solved, it’s a CMU Chippewa who will figure it out. That’s what we do.

Mount Pleasant, Michigan, USA
5.9K employees (362 in marketing)

Traffic Signals

Monthly Visitors
191.5M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.5%
Direct
53.2%
Referral
4.7%
Social
20.4%
Paid
0.2%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size
259 (4% of company)

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