Drive DAM ownership and governance across Brandfolder, Salsify, and internal servers to support multi-brand marketing.

• Digital Asset Management (DAM) Ownership
• Manage and maintain the DAM ecosystem across Brandfolder, Salsify, and internal servers
• Upload, organize, and tag photo and video assets with consistent metadata
• Maintain and enforce naming conventions, folder structures, and tagging systems
• Ensure all assets are current, properly versioned, and easy to find
• Manage and maintain server organization to ensure long-term scalability and clarity
• Asset Distribution & Governance
• Distribute toolkits and assets across marketing, retail, and cross-functional teams
• Ensure the correct assets are delivered to the right channels and stakeholders
• Maintain version control and prevent outdated or incorrect assets from being used
• Ensure product-level assets are complete, accurate, and properly uploaded across systems (including Salsify where applicable)
• Track missing content and follow up with teams to ensure required deliverables are created and available
• Communicate when new assets or toolkits are available so teams can act quickly and confidently
• Documentation & Systems
• Build and maintain clear documentation for:
• Where assets live
• How assets are tagged and organized
• How teams access and use assets
• Ensure teams follow established naming, tagging, and workflow standards
• Support team adoption of systems and standards? Help create consistency across brands and teams? ( retain wording)