Responsibilities

• Own the full lifecycle of conversion optimization – from identifying opportunities to executing tests to scaling what works
• Blend traditional CRO responsibilities with broader ownership of site optimization strategy and roadmap
• Think beyond tests and tweaks to grow audience through smarter marketing, high-impact content, and new revenue strategies
• Work cross-functionally, supporting initiatives across the business (e.g., helping editorial prioritize based on performance gaps)
• Iterate on landing pages, or launching a new monetized experience
• Learn fast, try new things, and make a real impact on the business and readers’ lives
• Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action
• Own and evolve our A/B testing roadmap, from idea to rollout to analysis
• Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice
• Identify and scale high-impact revenue drivers across the site

Requirements

• 5+ years of experience driving performance growth for a digital property
• Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover
• Proven track record of implementing A/B tests that delivered measurable results
• Hands-on experience with CRO tools such as VWO, Convert, or Optimizely
• Fluency in Google Analytics and/or other web analytics platforms
• Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages
• Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT)
• Please note, no sponsorship is available for this position.

Preferred

• Bonus points for: Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you've even helped friends pick the right card).

Benefits

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity