Responsibilities

• Identify conversion opportunities across priority web experiences by using web analytics, behavior analytics, experimentation data, site search signals, and partner input.
• Translate performance signals into clear hypotheses, user experience requirements, experiment plans, and decision recommendations.
• Own experiment performance monitoring for assigned experiments and identify follow-up actions based on results.
• Use a framework for identifying pages and experiences to optimize, with focus on top paid and unpaid landing pages and quick-response experimentation.
• Manage assigned experiments from ideation through test planning, Adobe Target configuration, pre-launch quality assurance, launch support, analysis, and reporting.
• Partner with Revenue Marketing to understand goals, prioritize requests, and define the business question each experiment or optimization effort should answer.
• Partner with Revenue Operations when conversion signals suggest routing, lead flow, or qualification issues, while keeping routing ownership with Revenue Operations.
• Support the monthly conversion rate optimization report and test reports, using artificial intelligence where it improves speed, quality, or insight.
• Provide quick-turn analysis support, with focus on Contentsquare and other approved analytics tools.
• Identify opportunities to improve site search through Coveo insights and related user behavior signals.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in conversion rate optimization, digital strategy, experimentation, web analytics, product marketing, digital experience, or a related field.
• Experience using data to identify optimization opportunities, form hypotheses, and recommend business actions.
• Experience supporting or managing A/B testing programs, including test planning, launch readiness, performance monitoring, and reporting.
• Experience with Adobe Target, Adobe Analytics, Contentsquare, Coveo, or similar experimentation, analytics, behavior analytics, or site search tools.
• Experience defining user experience requirements for web experiences, landing pages, or digital journeys.
• Experience partnering across marketing, operations, production, analytics, and stakeholder teams to move work from idea to implementation.
• Strong written communication skills, including the ability to explain test results, tradeoffs, and recommendations clearly.
• Ability to use artificial intelligence tools to improve speed, quality, analysis, reporting, and workflow efficiency while applying responsible, secure, and ethical practices.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.