Responsibilities

• Multi-Industry Campaign Strategy & Execution: Design, launch, and manage segmented marketing campaigns tailored to distinct B2B industries and buyer personas, creating tailored messaging, custom landing pages, and industry-specific Google Ads / paid search strategies.
• User Behavior Analysis & Funnel CRO: Monitor daily website visitor interactions, drop-off points, session duration, and user pathways using heatmaps, recordings, and advanced analytics tools to continuously eliminate conversion friction.
• Acquisition Math & Financial Performance Tracking: Maintain strict oversight of critical acquisition metrics, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), ROAS, and conversion value. Utilize data to allocate budgets efficiently across industries and channels.
• External Vendor & Partner Management: Coordinate and manage relationships with specialized external agencies, freelancers, and technical vendors (e.g., specialized ad copywriters, dev resources, or paid media niche partners) to ensure high-quality execution and alignment with key performance metrics.
• A/B & Multivariate Testing: Design, execute, and evaluate structured A/B tests across landing page layouts, value propositions, CTA placements, form fields, and ad copy to continuously maximize lead capture efficiency.
• Multi-Channel Channel Alignment: Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to ensure seamless lead routing, precise tracking, and optimal conversion math.
• B2B Onboarding Optimization: Refine digital touchpoints and initial lead capture flows to establish a high-frictionless onboarding experience that supports recurring orders and long-term B2B partnerships.
• Executive Reporting & Performance Insights: Produce comprehensive reports on conversion performance, bounce rates, traffic quality, CAC trends, and ROI, delivering actionable recommendations directly to executive leadership.

Requirements

• Proven Growth & CRO Experience: 4+ years of hands-on experience as a CRO Specialist, Growth Marketer, or Digital Marketing Strategist managing end-to-end inbound and performance channels.
• Multi-Vertical Marketing Expertise: Proven track record of marketing a single core business across multiple, distinct industries with customized positioning, dedicated landing pages, and tailored Google Ads structures.
• Financial & Analytical Acumen: Strong command of performance metrics and acquisition mathematics—specifically Customer Acquisition Cost (CAC), Lead-to-Customer conversion rates, LTV, and payback periods.
• Vendor & Agency Management: Demonstrated experience selecting, briefing, and managing external vendors, contractors, or agencies for specialized marketing projects to supplement internal execution.
• Tooling & Analytics Proficiency: Expert command of Google Analytics (GA4), Google Tag Manager, Google Ads, modern landing page builders, A/B testing platforms, and heatmap/session-record-recording software.
• Channel Comprehension: Deep familiarity with paid search, organic search, and B2B-focused social and video platforms (LinkedIn, YouTube, Instagram, TikTok).
• Industry Background: Prior experience within B2B ecommerce, commercial distribution, wholesale operations, or multi-vertical enterprise B2B service environments is strongly preferred.