Responsibilities

• Conduct market, competitor, and customer research to inform product positioning and go-to-market strategy.
• Build go-to-market assets such as messaging frameworks, sales enablement materials, and competitive battlecards.
• Support development of alliance strategy to identify and strengthen partnerships that extend product reach and capabilities.
• Contribute to marketing strategy, including campaign planning and content that supports product awareness and demand generation.
• Support market activation efforts to launch products and capabilities into targeted markets and segments.
• Support practice activation efforts to equip internal practice and delivery teams with the knowledge and assets needed to sell and deliver the product suite.
• Analyze product usage, pipeline, and market data to identify trends and inform strategic recommendations.
• Partner with Product Management, Marketing, Sales, and Delivery teams to align go-to-market execution with product strategy.

Requirements

• Bachelor's degree in Business, Marketing, Life Sciences, Economics, or related field
• Completion of at least one course, academic project, internship, or professional assignment in either (1) product management, marketing, or business strategy or (2) life sciences R&D, clinical, pharmacovigilance, or a related field; experience in both areas is not required.
• Experience contributing to at least one market analysis, go-to-market plan, business case, or comparable strategic deliverable.
• Ability to travel 20-25%, on average, based on the work you do and the clients and industries/sectors you serve.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred

• Completion of at least one course, academic project, internship, or professional assignment in product marketing, business strategy, or management consulting.
• Experience supporting one or more go-to-market or product launch initiatives.
• Experience through at least one academic, internship, or professional assignment in a life sciences R&D, clinical, or pharmacovigilance environment.