Responsibilities

• Assist in planning, implementing, and evaluating integrated digital marketing campaigns that promote Terre Haute and Vigo County as a visitor destination.
• Create engaging content across social media, the THCVB website, email marketing, digital advertising, and other online platforms.
• Support seasonal and thematic marketing campaigns designed to increase visitation, overnight stays, and visitor spending.
• Monitor digital marketing trends and recommend innovative strategies, emerging platforms, and best practices.
• Monitor and evaluate the performance of digital marketing initiatives using website, social media, email, and campaign analytics, and recommend data-informed improvements to maximize audience engagement and visitor conversion.
• Produce complling written, graphic, photographic, and video content showcasing local attractions, festivals, sporting events, restaurants, arts and culture, outdoor recreation, and community experiences.
• Write engaging copy for social media, blogs, itineraries, newsletters, advertising, and promotional materials.
• Capture and edit photography and short-form video content for use across multiple channels.
• Identify, research, and tell compelling stories about Terre Haute and Vigo County through interviews, feature articles, blogs, videos, and multimedia content that highlight the community's people, places, events, and experiences.
• Maintain an organized digital library of photos, videos, and marketing assets.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Tourism, Journalism, Graphic Design, or a related field; or an equivalent combination of education and experience.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational, time management, and project management abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Valid driver's license with reliable transportation.

Preferred

• One to three years of experience in digital marketing, communications, tourism marketing, destination marketing, or a related field (internships included).
• Experience managing professional social media accounts.
• Experience creating integrated digital marketing campaigns.
• Experience with Canva and Adobe Creative Suite.
• Photography and basic video editing experience.
• Experience updating websites using a content management system (CMS).
• Familiarity with Google Analytics 4, Meta Business Suite, and search engine optimization (SEO).
• Digital marketing strategy and campaign execution
• Content creation and destination storytelling
• Social media management