Responsibilities

• Develop cross-channel digital campaigns (everything from concepts to calendars to copy) that mobilize audiences to donate, advocate, engage and more.
• Write succinct and persuasive copy for email, paid media, and related channels.
• Work closely with analysts, strategists and paid media planners to develop A/B tests and optimize campaigns.
• Collaborate with designers to bring ideas to life through beautiful graphics and copy.
• Collaborate with email producers working on platforms like EveryAction to target key audiences and innovate new tactics for converting donors.
• Manage rapid response moments.
• As part of a team, pitch concepts and present plans to client stakeholders.
• Maintain deep knowledge of the social, political and economic issues that impact your clients as well as continual education within your discipline.
• Stay aware of the latest digital campaign trends, and develop a POV on how/whether our clients should take advantage of them to push their programs forward.
• Advance knowledge and professional development across the Content and Campaigns team by attending conferences and workshops, and contributing to team meetings.

Requirements

• 3+ years experience in digital fundraising, advocacy, product growth or similar
• A passion for progressive causes
• A desire to take ownership and lead projects from start to finish
• Impeccable writing skills and a desire to do that writing -- we produce a lot of copy!
• An equal interest in strategy and creative work
• Familiarity with email tools such as Salesforce Marketing Cloud, EveryAction, or Luminate is essential
• Empathy, communication, respect, and the ability to act as a role model at Blue State

Preferred

• Experience with paid media or SMS campaigns is a plus!