CONTRACT - Search Engine Optimization (SEO) & Discoverability Analyst

Redmond, WA (Hybrid)

$38/hr – $52/hrMid Level2+ years expContract

Posted 4 days ago

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Job Summary

Own and drive Nintendo's SEO initiatives by analyzing performance data, identifying opportunities with the Discoverability team, and developing keyword and tactical strategies across global sites and partnerships.

  • Lead performance analysis and reporting to guide SEO decisions.
  • Collaborate across marketing to test and implement new SEO tactics.
  • Develop and maintain keyword strategies based on data trends and competitive insights.

Job Description

Responsibilities

  • Analyzes core metrics performance data and make recommendations through written reports and PowerPoint presentations to key stakeholders.
  • In partnership with Discoverability team, identifies SEO opportunities and provides impactful solutions with the goal of increasing overall organic visits to Nintendo’s web presence in the search engines.
  • Monitors branded/unbranded keyword rankings and creates keyword strategies based on current data trends.
  • Collaborates with various Marketing teams to discover new and innovative SEO tactics to implement.
  • Conducts in depth analysis of key competitor SEO performance.
  • Documents current SEO strategies and tactics into knowledge base.

Requirements

  • 2-3 years of direct SEO experience.
  • Understanding of enterprise SEO and its current/future trends.
  • Knowledge of keyword research, on-page optimization, technical SEO, content marketing, and link building as they apply to ecommerce websites.
  • Background working with websites that have a global footprint and familiarity international SEO strategies.
  • Experience with industry tools (Screaming Frog, Google Search Console, Ahrefs, Schema.org).
  • Experience using analytics to tell a story (Google Analytics).
  • Knowledge of mobile vs. desktop SEO strategies.
  • Undergraduate degree in a related field, or equivalent experience.
  • Experience with on-site or internal site search tools such as Algolia preferred
Nintendo logo

Nintendo

3.9 Glassdoor

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.For more information about Nintendo please visit www.nintendo.com.

Founded in 1980
Redmond, Washington, USA
7.2K employees (1,139 in marketing)
71% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
60.2M
Monthly Google Ads Budget
$421.6K
Traffic Source Mix
Search
51.7%
Direct
39.9%
Referral
5.1%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
580 (8% of company)
Median Career Experience
15 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
5

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