Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts.
• Track campaign performance and report on results weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.

Requirements

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.
• Ability to develop strategy and execute campaigns independently as an individual contributor.
• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting (Desired Platform Experience – include but not limited to: Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, Google Analytics).
• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption.
• Excellent writing, messaging, organization, and analytical skills.