Responsibilities

• Write clear, compelling, and accurate web content and promotional copy following client style guides and SEO best practices
• Interview stakeholders to understand client business goals, brand differentiators, target audiences, and desired website tone and voice
• Inventory and analyze existing web content and perform competitive gap analysis to identify opportunities for improvement
• Align content strategies with organizational goals and include trackable calls to action to measure success
• Review and edit content for consistency, tone, grammatical accuracy, and user understanding
• Assist in maintaining and updating website content regularly
• Leverage data analysis, user research, and content audits to enhance user experience and engagement
• Collaborate with cross-functional teams to implement content strategies and optimize website performance
• Perform other related duties as assigned to support team objectives and client success

Requirements

• Minimum of 3+ years of experience in content writing or digital marketing related roles
• Experience writing for the finance industry preferred
• Knowledge of website structure, strategy, and web writing best practices preferred
• Experience working with content management systems (CMS) preferred
• Exceptional written and oral communication skills required
• Excellent proofreading and grammatical skills required
• Proficiency in Google Analytics preferred
• Experience with Google Suite and MS Office required
• Strong problem-solving skills with the ability to identify and resolve obstacles creatively
• Flexible and adaptable to rapidly changing environments
• Self-aware with the ability to understand how behaviors impact team dynamics
• Driven to continuously improve and passionate about digital marketing
• Excellent interpersonal and presentation skills to communicate effectively with technical and non-technical audiences

Preferred

• Experience writing for the finance industry preferred
• Knowledge of website structure, strategy, and web writing best practices preferred
• Experience working with content management systems (CMS) preferred
• Proficiency in Google Analytics preferred

Benefits

• Competitive compensation package ranging from $35,000 to $50,000 annually
• 100% Company-paid life insurance coverage
• 14 days of paid time off in the first year
• Generous company-paid holidays (12 days)
• Work from home flexibility
• Flexible work schedules to promote work-life balance
• Health, vision, and dental coverage with PPO or HSA plans available
• Employee wellness program including fitness challenges and free FitBit
• Paid parental leave for maternity and paternity leave
• Office improvement credits and dress code flexibility
• Opportunities for merit-based promotions and career growth
• Participation in a passionate, innovative team dedicated to delivering impactful results