Responsibilities

• Develop, write, and edit high-quality content across multiple formats, including:
• Sales collateral and sales proposal decks
• Blog articles and newsletters
• Lead-generating and brand awareness campaigns, including email series, social media posts, and Google and LinkedIn ads
• Case studies, video scripts, longer-form thought leadership articles, eBooks, resources, and more
• Create content aligned with brand voice and marketing goals, and ensure all current content adheres to brand content guidelines
• Lead content strategy development, leveraging research on industry trends, audience behavior, competitive messaging, and feedback from internal subject matter experts to shape strategic recommendations
• Share observations and recommendations to improve marketing campaign performance
• Take initiative to propose new content ideas and direction.

Requirements

• Bachelor's degree in Marketing, Communications, English or related field
• 5-7 years of content writing experience

Preferred

• Experience in HCM, HR, HRIS, or related industries preferred but not required
• Strong knowledge of HubSpot, WordPress, Google Analytics, Google Search Console, and LinkedIn preferred but not required

Benefits

• Hybrid work schedule (3 days in office each week)
• Robust employee benefits package:
• Medical (currently 80% Employer covered for employees and approximately 56-66% Employer covered for dependents, depending upon which United Healthcare plan you choose)
• Dental
• Vision
• Long-term disability (100% employer covered)
• Supplemental plans
• If in eligible plans: HSA and FSA
• Pet insurance
• Legal discount plan, and more