Responsibilities

• Write, edit, and proofread clear, engaging, on-brand copy across a range of formats: emails, landing pages, whitepapers, blog posts, social media, paid media, and short-form video scripts.
• Use AI tools as a force-multiplier to accelerate drafting, editing, ideation, and production, raising both the quality and volume of content you can deliver at scale.
• Partner closely with the production management team to align on priorities, timelines, and workflow, ensuring content moves smoothly through intake, review, and delivery.
• Collaborate with designers, video producers, campaign managers, and product marketers to turn creative briefs and business goals into effective content.
• Help steer and guide external agency partners who support our content production, providing clear direction, brand guidance, and feedback to ensure their work meets AWS quality standards.
• Interpret briefs quickly, ask the right questions, and deliver polished copy against tight timelines while managing multiple concurrent requests.
• Adapt tone, voice, and messaging for different audiences, channels, and stages of the customer journey.
• Ensure all content adheres to AWS brand, style, and quality standards, and is consistent across touchpoints.
• Incorporate feedback from reviewers and stakeholders, and contribute to continuous optimization of content and process.
• Help educate partner teams on content best practices and the value the Content Studio delivers.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred

• Experience working in an Agile or Scrum environment
• Experience managing external agencies
• Experience using content management systems and content tools
• Experience writing for B2B, technology, cloud, or enterprise audiences.
• Experience using AI tools (e.g., generative AI writing assistants) to increase productivity, quality, and scale.
• Experience partnering with cross-functional creative teams (design, video, production management, campaign, product marketing).
• Ability to translate complex or technical topics into clear, accessible, customer-centric language.