Content Writer, Integrated Demand Center, AWS Marketing

New York City, NY (On-site)

$89K/yr – $155K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end content programs for AWS, guiding copy across channels, coordinating with creative and product teams, and driving scale through AI-enabled workflows.

  • Own content strategy and delivery across multiple channels
  • Lead cross-functional production, review, and external agency partnerships

Job Description

Responsibilities

  • Write, edit, and proofread clear, engaging, on-brand copy across a range of formats: emails, landing pages, whitepapers, blog posts, social media, paid media, and short-form video scripts.
  • Use AI tools as a force-multiplier to accelerate drafting, editing, ideation, and production, raising both the quality and volume of content you can deliver at scale.
  • Partner closely with the production management team to align on priorities, timelines, and workflow, ensuring content moves smoothly through intake, review, and delivery.
  • Collaborate with designers, video producers, campaign managers, and product marketers to turn creative briefs and business goals into effective content.
  • Help steer and guide external agency partners who support our content production, providing clear direction, brand guidance, and feedback to ensure their work meets AWS quality standards.
  • Interpret briefs quickly, ask the right questions, and deliver polished copy against tight timelines while managing multiple concurrent requests.
  • Adapt tone, voice, and messaging for different audiences, channels, and stages of the customer journey.
  • Ensure all content adheres to AWS brand, style, and quality standards, and is consistent across touchpoints.
  • Incorporate feedback from reviewers and stakeholders, and contribute to continuous optimization of content and process.
  • Help educate partner teams on content best practices and the value the Content Studio delivers.

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels
  • Experience in brand identity and voice development
  • Experience creating brand marketing content

Preferred

  • Experience in Agile or Scrum environment
  • Experience managing external agencies
  • Experience using content management systems and content tools
  • Experience writing for B2B, technology, cloud, or enterprise audiences.
  • Experience using AI tools (e.g., generative AI writing assistants) to increase productivity, quality, and scale.
  • Experience partnering with cross-functional creative teams (design, video, production management, campaign, product marketing).
  • Ability to translate complex or technical topics into clear, accessible, customer-centric language.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parantal leave
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Salaries

Posted range

$89K/yr – $155K/yr

Taken straight from the job posting.

The middle of this range ($122K) is 75% above the median base salary for Content Writer roles in the United States ($70K).

Content Writer median pay in the United States

$70K/yr

Most earn $65K to $86K. Based on 36 salaries, including bonus and equity.

See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

Recent News

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Content Writer, Integrated Demand Center, AWS Marketing

Amazon · New York City, NY · On-site