Content Writer at iCatch Group | San Diego, CA | $45K/yr – $55K/yr

Content Writer

San Diego, CA (On-site)

$45K/yr – $55K/yrEntry LevelFull time

Posted 6 months ago

Job Summary

Drive SEO content creation and optimization across landing pages, service pages, and blogs to boost rankings and conversions.

Own content structure and optimization for rankings and conversions.
Must-have: Proven experience writing SEO content that ranks.
Standout: Familiarity with GEO/local SEO signals and Generative Engine Optimization.

Job Description

Responsibilities

Write SEO-optimized landing pages, service pages, and blog content
Structure content for rankings + conversions (not just keywords)
Optimize for local SEO and Google Business relevance
Contribute to GEO (Generative Engine Optimization) strategies
Refresh and improve existing content based on performance data
Work closely with our SEO and paid media teams

Requirements

Proven experience writing SEO content that ranks
Strong understanding of: Search intent, Content structure, Ability to write clear, direct, no-BS copy

Preferred

Experience with tools like SEMrush, Ahrefs, Surfer, or similar
Experience in home services (plumbing, HVAC, roofing, etc.)
Familiarity with AI content workflows (ChatGPT, Claude, etc.)

iCatch Group

Transparent, ethical, & no bulls***.iCatch was built on the foundation of delivering exceptional results while keeping the value of transparency and ethical business practices at the forefront of everything we do.Our cutting-edge advertising solutions are designed to provide businesses with the tools they need to connect with new and potential customers in an innovative and trend-setting way.We take pride in offering cost-efficient and persuasive advertising strategies that are tailored to help our clients achieve their objectives without any misleading or unnecessary information. When you partner with iCatch, you can trust that we will go above and beyond to deliver exceptional results and exceed your expectations.

Founded in 2014

San Diego, California, USA

21 employees (11 in marketing)

linktr.ee/icatchmarketing

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

The middle of this range ($50K) is 28% below the median base salary for Content Writer roles in the United States ($70K).

Content Writer median pay in the United States

$70K/yr

Most earn $65K to $86K. Based on 36 salaries, including bonus and equity.

See all Content Writer salaries See more Content Writer jobs

See all iCatch Group salaries

Marketing Team

Marketing Team Size

9 (43% of company)

Traffic Signals

Monthly Visitors

192.7M

Monthly Google Ads Budget

$202.6K

Traffic Source Mix

21.5%

Direct

53.3%

Referral

4.7%

Social

20.2%

Paid

0.2%

Headcount Trend

Current headcount: ~21

Links

linktr.ee/icatchmarketing

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