Responsibilities

• Create compelling and innovative content that aligns with client briefs and marketing strategies, ensuring it resonates with the target audience and reflects their brand identity.
• Craft engaging content for organic social media posts, paid advertisement copies, as well as blogs, video scripts, and other projects to drive brand awareness and increase customer engagement.
• Develop engaging and captivating storytelling.
• Ensure content adheres to brand guidelines.
• Research industry-related topics (combining online sources, interviews, and studies).
• Demonstrate outstanding and well-structured writing abilities, including a strong command of grammar, spelling, and punctuation.
• Proofread and edit content before publication.
• Collaborate with the Project Managers and creative teams regularly to brainstorm and conceptualize content ideas.
• Coordinate with the Content Manager to ensure the content is in line with the clients’ standards and that consistency is maintained in tone, voice, and messaging across all platforms.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.

Requirements

• BA in Marketing, English, Journalism, or a relevant field.
• Proven 2+ years of work experience as a Content Writer/Copywriter, or similar role.
• Deep understanding of writing for U.S. audiences and market contexts.
• Proven experience creating thought leadership content that positions brands and executives as industry authorities.
• Portfolio of published articles.
• Experience doing research using multiple sources.
• Familiarity with web publications.
• Excellent writing and editing skills.
• Solid grip on grammar, spelling, and style.
• A keen eye for detail.

Nice to have

• Agency experience is preferred.