Marketing Copywriter
Jack Westin
USA (Remote)
In-houseContractMid level5+ years exp.
5 hrs ago
Content Writer, B2C
Fort Collins, CO (On-site)
$55K/yr – $68K/yrMid Level3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own content creation and optimization across blog, video scripts, and web copy for a broad education audience, tying SEO signals to campaigns and student journeys.
- Content & SEO Ownership: Produce SEO-driven blogs, scripts, and landing pages that educate and convert prospective students.
- Collaboration & Brand Consistency: Align with SEO, SMEs, and marketing to keep a unified voice across channels and stages.
- Measurement & Iteration: Use analytics and feedback to lift engagement and outcomes throughout the student journey.
Job Description
Responsibilities
- Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners.
- Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use.
- Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.
- Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance.
- Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.
- Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives.
- Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights.
- Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey.
Requirements
- Bachelor’s degree in English, journalism, communications, or related field
- 3+ years of applicable experience
- Experience in education, edtech, or career training preferred, but not required.
- Strong writing, editing, and storytelling skills.
- Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more.
- Excellent attention to detail and ability to meet deadlines.
- Familiarity with SEO and content marketing best practices.
- Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
- Excellent verbal and written communication skills
- Commitment to clarity, accuracy, and professionalism in all written materials.
Benefits
- Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills.
- Health, Dental, Vision and Life Insurance
- FSA, Short/Long Term Disability
- Tuition Reimbursement
- Paid Time Off
U.S. Career Institute
US Career Institute connects employers, workforce, organizations, and academic partnerships with talent through proven online career training. We offer solutions that will address the employment challenges in your organization. We are committed to meeting every client where they are to align with organizational outcomes and assist employees and career-focused people with a quality education that leads to national certification and into a meaningful career.Custom - Tailored ProgrammingYour organization has diverse needs and our team of passionate educators will work symbiotically with you to fill those needs. Through our highly personalized plans we have the ability to build your company’s vision and partner with you to provide solutions to your biggest employment challenges, including content creation, training, custom label partnerships, apprenticeships, reporting and so much more. We adapt in order to best serve you. Our programs deliver certified talent in Healthcare Careers (18 Certification Options)Accounting and Bookkeeping HVAC - Type I, II, and III EPA 608 certificationMassage Therapy Select other in-demand programs The Expertise your Organization NeedsWe offer over 25 career certificates in subjects ranging from healthcare to business, plus a number of associate degree programs. Each one is specifically created to teach the skills necessary for workforce readiness. Our rich history of 40-plus years championing excellence in education serves as our strong foundation for the future. U.S. Career Institute is accredited by the Distance Education Accrediting Commission (DEAC). The DEAC is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA). U.S. Career Institute is approved and regulated by the Colorado Department of Higher Education, Private Occupational School Board.
