Responsibilities

• Edit a variety of content types, including blog articles, infographics, eBooks, and audio and video scripts.
• Ensure best practices in grammar, messaging, writing, and editorial style, including the corporate brand style
• Write for a variety of content types
• Research and fact-check for all content types – from consumer thought leadership to technology for business
• Work with SEO team to incorporate key search terms into content with focus on web traffic and engagement / performance
• Network to identify and recruit subject matter experts for content production
• Able to communicate and negotiate to attain the needed information and reviews by the established deadline
• Collaborate with other teams and organizations to ensure a smooth publication schedule
• Monthly reporting of blog performance metrics, including creating graphics and discerning the data story
• Create PowerPoint presentations for executive reporting

Requirements

• Must have writing experience in the following areas: blogs, AP style, Journalism AP style writing, and SEO understanding
• Extensive blog writing experience.
• A journalistic background for an established brand and experience writing in AP style.
• Recent experience, with a portfolio of active digital links within the past two years.
• A deep understanding of writing for SEO and performance metrics.
• Comfort with including AI and LLMs in writing development and research.
• The ability to write in a high volume, research-based environment.
• A willingness to work a hybrid schedule in Dallas.
• Target Skillset

Preferred

• Knowledge of SEO and SEO tools
• Knowledge of analytics tools, like Adobe Analytics or Power BI

Benefits

• Benefits: Medical, Dental, Vision, 401K, Equipment ect.