Responsibilities

• Creator-led content flywheel: Build and lead the process from audience insight and channel brief, to creator concept and briefing, to creator-supplied content, studio polish, publishing, and performance learning. Make creator voice and real-world proof the default starting point for social creative, with brand-led content used intentionally.
• Creative direction and brand consistency: Set and uphold the creative standards for everything the studio produces, ensuring it reinforces Linktree's product vision and business objectives.
• Design systems and templates: Lead the development and ongoing refresh of Linktree’s creative design and motion system for social and content. Create repeatable templates that improve speed and consistency while allowing each channel and series to retain a distinct identity.
• Insight-to-creative translation: Turn audience insights and performance data into creative concepts and campaigns that resonate with Linkers and drive measurable results.
• Studio building, leadership, and resourcing: Build and direct the Content Studio’s core disciplines, establish clear ways of working, and flex the creator roster and specialist bench to match quarterly priorities and production needs.
• Cross-team creative alignment: Coordinate with other internal creative teams so all work stays consistent, on-brand, and non-duplicative across the business.
• Creative quality and brand stewardship: Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality. Give clear, actionable feedback that strengthens the work without overproducing creator-led content.
• Breakthrough creative: Lead larger creative swings and tentpole concepts that sit outside the always-on system, bringing in specialist or external support when the opportunity requires it.

Requirements

• 8+ years of experience in creative direction, brand creative, or content production, including experience creating, leading, or directing teams and/or a roster of freelance talent.
• A strong understanding of the creator economy and how creators, customers, operators, and experts can serve as storytellers not simply talent appearing in brand content.
• Comfort moving between setting the creative vision, giving feedback, and stepping directly into the work when a prototype, fast response, or production gap requires it.
• Experience developing creator concepts, writing creator briefs, directing creator talent, and turning raw creator material into polished branded content.
• Strong judgment about when content needs more polish and when added production would weaken its authenticity.
• Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.
• The ability to direct copy, design, motion, and video while maintaining a clear and consistent creative standard.
• Experience building creative systems, templates, playbooks, and repeatable formats that improve speed without making every asset feel the same.
• Fluency in how creative should differ across Instagram, TikTok, YouTube, LinkedIn, Threads, and long-form formats.
• Outstanding communication and feedback skills, with the ability to align internal leads, creators, and distributed production partners around a shared vision.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.