Responsibilities

• Content Strategy Development: In coordination with the AD, develop firm-wide content strategy utilizing audience insights, business insights and global trends.
• Content Strategy for Practice Groups: In coordination with the AD and relevant stakeholders develop content strategies for specific practice groups.
• Content Measurement: In coordination with the AD and partners across Marketing, develop measurement strategies demonstrating a deep understanding of key performance metrics across editorial, digital and video platforms.
• Content Development: Conceive and develop multi-media storytelling, including articles, short-form blog posts, video, interactives, infographics, etc.
• Content Production: Supervise internal and external writers, editors, videographers, designers in the production of high-performing content.
• Thought Leadership: Develop best practices for, strategize and create engaging and relevant thought leadership content across platforms.
• Subject Matter Expert (SME) Interviewing: Conduct advanced interviews with senior partners to extract, distill, and shape complex legal and market concepts into compelling narratives-
• Always-Ready Collateral Development: Draft and refine complex foundational go-to-market materials (e.g., core practice capabilities decks, global service line overviews).
• Maintain Brand Consistency: Work in close collaboration with the Messaging team to ensure consistent use of brand and voice guidelines.
• Competitor & Topic Research: Conduct deep-dive topic and keyword research to ensure our editorial content targets relevant client needs and whitespace opportunities.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in an integrated content function)
• Prior professional services industry experience and/or B2B marketing experience
• Demonstrated experience writing content for an evolving search landscape (e.g., AEO, GEO)
• Experience with modern technologies including Digital Asset Management
• Experience with emerging technologies that increase the efficiency and output of content
• Experience drafting content strategies, developing multimedia content, and managing content production.

Preferred

• Bachelor’s degree in marketing, journalism, communications or adjacent field
• Supervisory experience
• Thought leadership content experience
• Prior legal industry or professional services experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.