Responsibilities

• Build and operate a clear, scalable, KPI-driven content engine informed by client and agency strategic goals, executed primarily across social media with extension into website, audio, and paid media.
• Support the VP, Strategy in owning the voice and narrative of MDG’s thought leadership and overall social media presence.
• Build and maintain integrated content calendars aligned with client priorities, product launches, and cultural moments.
• Leverage Canva (or other similar design tools) and a partnership with the internal Creative team (as needed) to create compelling, platform-native social media content.
• Curate content including articles, images, videos, and infographics to leverage across the social strategy.
• Copywriting including conversion-optimized content, social SEO copy, and ad copy that translates brand voice into platform-tailored work.
• Implement platform-specific best practices across Facebook, Instagram, X/Twitter, Snapchat, Pinterest, LinkedIn, TikTok, and YouTube.
• Community-building and moderation across client channels: answer comments, prompt engagement, escalate issues, and maintain community standards.
• Respond to and manage client reviews on channels such as Google, Yelp, and Facebook.
• Leverage AI tools to accelerate content creation, ideation, production, and deployment across MDG and client channels.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field or equivalent combination of education and experience.
• 3–5 years of hands-on experience in social media strategy, content marketing, community management, and/or creator/influencer partnerships.
• Hands-on experience producing UGC-style video from concept through edit.
• Agency experience strongly preferred.
• Exceptional copywriting and storytelling ability across short- and long-form formats.
• Strong video production skills including filming, editing, and publishing UGC-style and branded short-form content.
• Deep knowledge of major social platforms: Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube, Pinterest, and Snapchat.
• Fluency in social analytics and reporting; ability to translate data into strategic decisions.
• Proficiency with SMMS tools such as Hootsuite, Sprinklr, Falcon.io, or Sprout Social.
• Outstanding organizational skills; ability to manage multiple clients and campaigns simultaneously.
• Excellent written and verbal communication; able to adapt voice and tone for diverse audiences.
• Demonstrated experience leveraging AI tools to accelerate content creation, ideation, production, and deployment.
• Experience with ElevenLabs, HeyGen, NanoBanana, Canva, Figma, and Claude is preferred.

Nice-to-have

• Agency experience strongly preferred.
• Experience with ElevenLabs, HeyGen, NanoBanana, Canva, Figma, and Claude is preferred.

Benefits

• We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras.
• Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.