Responsibilities

• Design and test content-driven product experiences across onboarding, booking, education, and other key Member journeys to improve engagement and conversion.
• Identify and address friction in critical app flows using content, experimentation, Member insights, and product thinking.
• Write and optimize high-quality content across formats, including in-app messaging, lifecycle campaigns, landing pages, educational content, product copy, and growth campaigns.
• Translate complex healthcare and OCD-related topics into clear, empathetic, and motivating content that helps Members understand their experiences and take action.
• Build and test AI-first content workflows that enable more personalized, adaptive, and scalable Member experiences.
• Use qualitative insights and performance data to develop and test messaging, understand what resonates, and continually improve content effectiveness.
• Partner across Lifecycle, Web, Product, Engineering, Design, Intake Ops, and subject-matter experts to launch experiences and apply learnings across the Member journey.
• Maintain a high bar for brand voice, editorial quality, and clinical accuracy while managing multiple projects and experiments in a fast-paced environment.

Requirements

• 4–7 years of experience in content strategy, growth marketing, product marketing, content-driven growth, copywriting, or a related role.
• Exceptional writing and editing skills, with the ability to create clear, engaging, action-oriented content across formats.
• Strong content strategy and messaging instincts, including experience developing and testing content that drives measurable action.
• Experience with—or strong interest in—product growth, funnel analysis, conversion rate optimization, and experimentation.
• Comfortable using quantitative data and qualitative insights to develop hypotheses and guide decisions.
• Ability to translate complex scientific, technical, or healthcare information into accessible and compelling content.
• Comfortable collaborating across Product, Engineering, Design, Marketing, and subject-matter experts.
• Excited to leverage AI for content development, experimentation, and personalization.
• Highly agile and comfortable moving between strategy, hands-on writing, experimentation, and execution in a fast-paced environment.
• Passionate about mental health and NOCD’s mission, with an appreciation for the lived experiences of people impacted by OCD.