Responsibilities

• The Content Strategist will create, curate and syndicate content to increase brand awareness and conversion rates.
• Outline strategic content plans for owned, earned and paid channels that support client objectives and form strong connections with target audiences.
• Plan, write and edit content, ensuring it is clear, compelling and properly distributed across all platforms adhering to a consistent brand philosophy.
• Work with specialists across the agency to bring brand strategies through tactical recommendations.
• Be an expert in brand messaging and best-practices to deliver these key messages tactically across mediums.
• Develop strategically focused content plans for social, digital, email and web content that are actionable and measurable against client objectives.
• Must have analytical abilities necessary to gather key business and user insights, and apply strategic planning skills to create long-term vision for content generated for assigned clients.
• Collaborate with creative designers and copywriters to ensure the content supports and strengthens user experience and meets outlined objectives.
• Lead content brainstorm sessions and manage deliverables on all assigned accounts.
• Versed in empathy and journey mapping and how to apply content against outlined paths.

Requirements

• Bachelor’s Degree in related field preferred (Strategic Communications, Advertising, Journalism, Marketing, Design or Public Relations)
• Former agency experience preferred
• Idea generator and problem-solver
• Ability to digest and apply business and human insights
• Strategically-minded and forward-thinking
• Empathic and creative in the solutions and recommendations provided
• High-level communications skills, both internal and client-facing
• Organizational skills and the ability to plan and maintain multiple clients and projects
• Ability to work within teams in a fast-past environment while maintaining a problem-solving attitude
• Detail oriented and not afraid to ask questions to ensure each task is completed with precision and efficiency

Other

• KPI’s:
• Content plan performances and optimizations
• Client satisfaction and campaign reporting
• Team and client relationships