Content Strategist at TP-Link | Irvine, CA | $90K/yr – $120K/yr

Content Strategist

Irvine, CA (On-site)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the storytelling and narrative architecture that unify our premium connected-home brand across product launches, campaigns, and evergreen content, while elevating a distinctive voice that drives discovery and conversion.

Narrative & Messaging: articulate brand vision, product ecosystem, and value proposition into cohesive frameworks.
Cross-Channel Excellence: ensure consistent storytelling across web, retail, packaging, and owned channels.
Content Quality & Alignment: set editorial standards and guide assets, agencies, and partners to maintain high-impact storytelling and conversion focus.

Job Description

Responsibilities

Define the Narrative
Develop a holistic content strategy that articulates our brand vision, product ecosystem, and value proposition
Create messaging frameworks that unify product launches, campaigns, and always-on marketing
Translate advanced smart home technology into clear, compelling, and aspirational storytelling
Elevate Brand Voice & Consistency
Establish and maintain a premium, distinctive brand voice across all consumer touchpoints
Ensure consistency across digital platforms, retail environments, packaging, and owned channels
Bring clarity and cohesion to messaging across an expanding ecosystem of connected products
Guide Content Excellence
Set the standard for high-quality content, conceptually and editorially

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com