Content Strategist

Irvine, CA (On-site)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the storytelling and narrative architecture that unify our premium connected-home brand across product launches, campaigns, and evergreen content, while elevating a distinctive voice that drives discovery and conversion.

  • Narrative & Messaging: articulate brand vision, product ecosystem, and value proposition into cohesive frameworks.
  • Cross-Channel Excellence: ensure consistent storytelling across web, retail, packaging, and owned channels.
  • Content Quality & Alignment: set editorial standards and guide assets, agencies, and partners to maintain high-impact storytelling and conversion focus.

Job Description

Responsibilities

  • Define the Narrative
  • Develop a holistic content strategy that articulates our brand vision, product ecosystem, and value proposition
  • Create messaging frameworks that unify product launches, campaigns, and always-on marketing
  • Translate advanced smart home technology into clear, compelling, and aspirational storytelling
  • Elevate Brand Voice & Consistency
  • Establish and maintain a premium, distinctive brand voice across all consumer touchpoints
  • Ensure consistency across digital platforms, retail environments, packaging, and owned channels
  • Bring clarity and cohesion to messaging across an expanding ecosystem of connected products
  • Guide Content Excellence
  • Set the standard for high-quality content, conceptually and editorially
TP-Link logo

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996
Irvine, California, USA
8.5K employees (550 in marketing)

Traffic Signals

Monthly Visitors
11M
Monthly Google Ads Budget
$17.7K
Traffic Source Mix
Search
67.8%
Direct
27.2%
Referral
4.2%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~8.5K

Marketing Team

Marketing Team Size
392 (5% of company)
Median Career Experience
2 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
5

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