Responsibilities

• Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
• Lead content strategy from concept through production, ensuring impact and consistency
• Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
• Champion a social-first approach across the organization, ensuring content is designed for the platforms where our consumers live, not adapted as an afterthought
• Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies that ladder to business objectives
• Work hand in hand alongside the creative team as a true strategic partner—ensuring campaigns are built with social and digital at the core of the creative strategy, not as an add-on
• Translate big creative ideas into platform-native executions that feel organic, authentic and amplify the narrative in all the right ways
• Bridge the gap between brand aspiration and social reality—helping key stakeholders understand what works in culture and across the internet's ecosystem
• Ensure consistency and cohesion across all content touchpoints while allowing flexibility for platform-specific innovation
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems for earned, owned and trade channels - ensuring content amplification for key activity is always a considered piece of the holistic plan

Requirements

• 10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
• 5+ years managing teams of 10+ people, including social, influencer, content production
• Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
• Experience working with in-house and external creative agencies as well as production partners on campaign and day to day work
• Experience building annual content strategies, roadmaps, and calendars aligned to brand and business priorities
• Experience dimensioning resources (headcount, agency support, production costs) to meet ambitious goals
• Proven ability to manage multi-million-dollar content and production budgets

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand