Content Strategist at Tata Consultancy Services | Minneapolis, MN | $110K/yr – $120K/yr

Tata Consultancy Services

Content Strategist

Minneapolis, MN (On-site)

$110K/yr – $120K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Leads content strategy across web, social, and digital campaigns to ensure alignment with brand voice and marketing objectives. Drives cross-functional collaboration, data-driven optimization, governance, and exploration of AI-driven and emerging trends.

Job Description

Responsibilities

Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns.
Ensure content aligns with brand voice, tone, and overall marketing objectives.
Cross-Functional Collaboration: Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.
Optimization & Performance: Monitor engagement metrics, analyze performance, and refine strategies based on data insights.
Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.
Governance & Best Practices: Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.
Content Strategy Development: Ability to plan and execute content strategies aligned with business goals.
SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends.
Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.
Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.

Requirements

Bachelor of Computer Science

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968

Mumbai, Maharashtra, IN

669K employees (8,371 in marketing)

www.tcs.com