Responsibilities

• Develop and Lead Content Strategy: Shape and execute SCAN’s content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives.
• Translate Strategy into Multi-Channel Content: Adapt and refine content for various channels—print, video, social media, and digital—ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals.
• Create Audience-Centric Content: Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN’s mission, values, and business objectives.
• Optimize for Discoverability: Lead the creation of content that increases SCAN’s visibility and enhances its discoverability across digital platforms, supporting business and marketing goals
• Facilitate Cross-Functional Collaboration: Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals.
• Leverage Subject Matter Expertise: Work with subject matter experts to craft digital content that supports SCAN’s strategy and communicates complex information clearly and effectively to diverse audiences.
• Oversee Integrated Content Calendar: Manage an integrated content calendar, ensuring all content is strategically aligned and delivered on time to support overarching business goals and initiatives.
• Ensure Quality and Compliance: Provide editorial support, ensuring content meets accessibility, regulatory, and brand standards while advancing SCAN’s broader content objectives.
• Support Strategic Campaigns and Initiatives: Collaborate with Digital Strategy and Marketing teams to contribute to high-level campaigns, promotions, and digital initiatives, aligning content strategies with SCAN’s key business priorities.
• Drive Continuous Improvement and Innovation: Identify opportunities for content growth and enhancement by working with the Digital Strategy Office and other teams to recommend improvements, integrations, and other initiatives that enhance SCAN’s content ecosystem.

Requirements

• Bachelor's Degree in Marketing, Communication, Journalism, English or related field; equivalent experience will be considered in lieu of degree
• Graduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related, preferred
• Certification in Content Strategy, Digital Marketing, SEO, UX Writing, Content Marketing, preferred
• 5+ years of experience in content strategy, marketing, communications, or a related field, preferably within healthcare, insurance, or a mission-driven organization
• Proven track record in developing and implementing multi-channel content strategies that drive engagement, align with organizational goals, and require cross-functional collaboration
• Editorial experience with a focus on quality control, compliance, and brand alignment across content pieces
• Demonstrated ability to manage content calendars and meet deadlines in a fast-paced environment
• Ability to translate complex or technical information into clear, engaging content for diverse audiences
• A demonstrated ability to improve discoverability and engagement through targeted content
• Proficiency in content management systems (CMS), project management tools, and content analytics; familiarity with web accessibility standards is a plus

Preferred

• Graduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related, preferred.
• Certification in Content Strategy, Digital Marketing, SEO, UX Writing, Content Marketing, preferred.
• Proficiency in content management systems (CMS), project management tools, and content analytics; familiarity with web accessibility standards is a plus.
• Knowledge of regulatory guidelines and compliance standards relevant to healthcare (e.g., CMS, DHCS) is preferred.
• Background in SEO and digital content optimization is a plus.

Benefits

• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• An annual employee bonus program
• An opportunity to become part of a team that makes a difference to our members and our community every day!