Responsibilities

• Building and managing a true content calendar, not a posting schedule, a system that plans concepts, assigns creators, and drives actual content production.
• Turning brand direction into clear, usable briefs
• Directing creators so content actually hits, not just looks good
• Developing hooks, angles, and variations for testing
• Working closely with paid to make sure organic and ads inform each other
• Taking one idea and turning it into multiple pieces of content
• Creating workflows that bring structure, speed, and consistency
• Helping define how Enviromedica and Ancient Minerals show up differently on social

Requirements

• You probably: Think in hooks, formats, and iterations, not just ideas
• Have built or run a content engine before, not just posted content
• Know how to brief creators in a way that leads to strong performance
• Naturally think about how to get more out of every piece of content
• Are very fluent in TikTok and Instagram
• Are comfortable stepping into something that isn’t fully built yet and creating structure
• Have done hands-on work with UGC, creators, or TikTok Shop content
• Have clear examples of systems you’ve built, not just campaigns you’ve worked on
• Have an understanding of how creative ties back to performance
• This role is for someone who lives in content

Preferred

• Have experience with DTC brands (wellness, supplements, or beauty is a plus)