Responsibilities

• The Content Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise to increase brand awareness, followership, and engagement for any and all inquiries.
• Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives.
• Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram.
• Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Sanford brand.
• Works closely with creative team, business partners, and senior marketing specialists to create social content.
• Communicates effectively in real time engagement scenarios after hours and during live events.
• Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities.
• Listens for and monitors non-favorable social media activity and responds appropriately.
• Manages day-to-day social activities and tools.
• Develops social media strategies and recommendations to support marketing campaigns.

Requirements

• Bachelor’s degree required in public relations, journalism, communications, marketing, English or related field.
• Minimum of three years experience in social media or digital media marketing experience required.
• Additionally, three years’ experience leading social teams is beneficial.
• Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.) required.
• Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) required.

Preferred

• three years’ experience leading social teams is beneficial.

Benefits

• Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance.