Content Strategist and Public Relations Consultant

Raleigh, NC (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own editorial content and client-facing communications for CAPTRUST, translating complex financial topics into client-ready narratives while coordinating with subject matter experts and ensuring brand voice and SEO alignment.

  • Editorial & Content Ownership: Create and edit long and short form content plus video scripts; optimize for digital channels and SEO.
  • PR & Narrative Development: Shape press-ready messages, storylines, and external comms with senior leadership support.
  • Cross-Functional Collaboration: Align content with sales, digital, and business-line priorities while upholding the CAPTRUST style guide.

Job Description

Responsibilities

  • Editorial content and client material creation (50%): Write and develop original content for captrust.com, including long- and short-form articles and video scripts
  • Partner with subject matter experts to translate complex financial topics into clear, client-ready insights
  • Develop copy for client- and prospect-facing materials, including presentations, presentations, ads, and campaign content
  • Public relations support (30%): Work closely with Communication Senior Manager to help shape and execute CAPTRUST’s public relations strategy, with a focus on elevating the firm’s visibility, reputation, and differentiated positioning
  • Identify and develop compelling storylines and narratives aligned with firm priorities, market trends, and growth initiatives
  • Draft and refine high-impact external communications, including press releases, executive talking points, and media responses
  • Partner with senior leaders and subject matter experts on message development and media readiness
  • Editorial support and content optimization (20%): Edit and elevate content across channels, improving clarity, structure, and consistency
  • Ensure alignment with CAPTRUST writing standards, tone, and brand voice
  • Optimize content for use across digital channels, including email and social media

Requirements

  • Bachelor’s degree (preferred) or equivalent experience in English, journalism, public relations, technical writing, marketing, or a related field
  • 5–7 years of experience writing and editing marketing, editorial, or public relations content for print and/or digital platforms
  • Demonstrated ability to develop content and communications that align with broader business and marketing objectives
  • Proven ability to translate complex concepts into clear, engaging narratives
  • Ability to translate complex concepts into clear, client-ready insights
  • Strong writing judgment
  • Ability to translate complex concepts into clear, client-ready insights

Preferred

  • Familiarity with the Chicago Manual of Style (CMOS) preferred
  • Experience with AI writing tools (e.g. Jasper, CoPilot ChatGPT, Claude)
  • content management systems (e.g. Asana, WordPress)
  • digital marketing platforms is a plus
  • Previous experience in the financial or investment advisory industry is not required.

Benefits

  • Company discretionary bonus.
  • Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
  • Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
  • Paid time off (PTO) or Paid Sick Leave (PSL)
CAPTRUST logo

CAPTRUST

CAPTRUST Financial Advisors, headquartered in Raleigh, NC, is one of the largest independent retirement plan and investment advisory firms in the country. We specialize in providing consultative advisory services to retirement plan sponsors, endowments, foundations, institutional investors, executives, and high net-worth individuals.

Founded in 1989
Raleigh, North Carolina, USA
1.8K employees (35 in marketing)