Responsibilities

• Developing content concepts and creative approaches for Brand USA’s owned channels—consumer websites, corporate site, social, and email—ensuring all content ladders up to campaign priorities and the traveler journey.
• Writing and managing production briefs for video, photo, and editorial projects, providing clear creative direction to agencies and production partners.
• Reviewing, proofing, and approving content deliverables from internal and external contributors, maintaining Brand USA’s storytelling quality and brand voice.
• Managing the editorial calendar and production schedules across consumer and corporate channels, keeping content moving through ideation, briefing, production, review, and publishing on a predictable cadence.
• Identifying content gaps and opportunities, recommending new formats, angles, or story approaches based on audience needs and performance data.
• Coordinating content needs across departments—Marketing, Partnership Marketing, Public Affairs, Communications, and Travel Trade—so that requests are prioritized and content is developed with multiple audiences and uses in mind.
• Building and documenting content repurposing workflows that plan upfront how a single core asset (e.g., a video shoot) gets extended into articles, destination guides, email content, social cuts, and AI-structured data.
• Source, vet, and onboard an initial roster of 6–10 preferred freelancers, plus a broader tier of regional contractors for local production needs.
• Develop the supporting operational documents: SOW templates, onboarding packets, brand/production guidelines, and a vendor evaluation framework.
• Publish an RFI to recruit additional freelance talent nationwide.

Requirements

• 10+ years in video production/editing, content strategy, content marketing, or editorial leadership across multiple channels (web, video, social, email).
• Strong creative instincts and storytelling sensibility—able to ideate on content concepts, shape narratives, and maintain a consistent brand voice across formats and channels.
• Experience developing and managing production briefs, providing creative direction to agencies and freelancers, and proofing/approving deliverables.
• Track record in building and managing freelancer or contractor production networks.
• Experience managing content programs involving multiple vendors, production companies, or partners—including contracting and rights management.
• Experience with DAM systems, metadata standards, and content rights/licensing processes.
• Comfortable working across departments and managing competing priorities in a fast-paced environment.

Nice to Have

• Travel, tourism, or destination marketing experience.
• Experience with localization/internationalization workflows.
• Familiarity with MediaValet or similar DAM platforms.