Content Strategist

Responsibilities

• Draft and ship external content. Produce website copy, thought leadership blog posts, product content, social posts, press materials, video scripts, and careers and recruiting copy that carry Normal's mission and products to audiences ranging from verification engineers to semiconductor executives, investors, and policymakers.
• Develop technical narratives. Produce whitepapers, product briefs, proposal content, and technical explainers in collaboration with engineers and researchers, translating work in thermodynamic computing and AI-accelerated silicon engineering into precise narratives. Generalities and hype don't survive contact with these readers. For deeply technical content, the experts own the substance; you shepherd it, shaping the narrative and running the program that gets it shipped.
• Own brand and message consistency. Ensure the claims we publish are accurate, substantiated, and consistent with approved company language across every surface where the company speaks, and maintain the canonical language sources as our positioning evolves.
• Support external engagements. Partner with speakers to build their talks, preparing keynote narratives, slide decks, talking points, and briefing documents for conferences, media interviews, executive briefings, and partner meetings, and execute on event days: briefing the speaker on site, coordinating in real time with the team, and shipping same-day social coverage.
• Drive editorial work to publication. Build workback plans from hard external deadlines, sequence and book reviewers in advance, keep stakeholders updated as work moves, and escalate early when it doesn't. Coordinate content across Product, Engineering, and GTM, and manage external partners including PR agencies and designers.
• Elevate internal communications. Partner with company leaders on content for all-hands and companywide moments, and produce internal communications that keep a global team informed and aligned.
• Editorial partnership. Work with engineers, researchers, and leaders on the content they originate, strengthening the argument and bringing consistency of voice and a unified quality bar to everything Normal publishes, and advise our thought leaders on where and how to share their most important messages, drafting in their voices when the moment calls for it.
• Contribute to content strategy. Surface content opportunities, propose new formats and series, and bring pattern recognition from your work with engineers, audiences, and events into the team's editorial planning.

Requirements

• 5+ years in communications, content strategy, technical writing, science journalism, or a related field, or equivalent experience. Journalists from scientific publications and PhDs who write clearly about their field are strong candidates here.
• Exceptional original writing and editing, with a portfolio of shipped work you drafted and can speak to in depth.
• Technical acumen and curiosity: you learn new domains quickly, earn credibility with the engineers you work with, understand the mechanism before you write the sentence about it, and contribute thinking while you ramp.
• A track record of driving multi-stakeholder deliverables to publication against hard external deadlines, with the instincts to run workbacks, sequence busy reviewers, and escalate early.
• Comfort engaging on design: you think about communications artifacts holistically, from the argument to the visual presentation, and partner closely with brand design.
• Meticulous attention to detail and strong judgment with confidential information.
• Low ego and high agency: you solve problems wherever you find them, whatever your role or level.
• Willingness to travel up to 25% for team meetings, industry conferences, and customer engagements.