Responsibilities

• Develop actionable content strategies grounded in customer needs, business goals, research, analytics, search behavior, and experience strategy
• Partner with Experience Strategy to translate customer journeys, audience intent, and experience goals into clear content requirements, priorities, and recommendations
• Conduct content audits and current-state assessments to evaluate content quality, performance, relevance, gaps, duplication, and opportunities for improvement
• Define content hierarchies, information priorities, and content pathways that help customers find what they need and take meaningful action
• Develop content prioritization and rationalization recommendations to determine what content should be retained, refined, consolidated, created, or retired
• Create messaging frameworks and editorial guidelines that establish clear, consistent, audience-focused communication across digital experiences
• Define content models, taxonomies, metadata, and structured-content approaches that support discoverability, personalization, reuse, and scalability
• Shape SEO/GEO and AI discovery strategies by aligning content with search intent, audience questions, content quality, structure, and emerging AI-driven experiences
• Support content migration planning, mapping existing content to future-state structures, templates, and content models
• Establish content governance recommendations, editorial standards, and workflows that help clients maintain quality, consistency, and relevance over time

Requirements

• 4+ years of experience in content strategy, digital content, UX content, content design, or a related discipline
• Strong strategic thinking and problem-solving skills, with the ability to connect customer needs, business objectives, and content opportunities
• Experience working across large websites, digital products, platforms, or complex content ecosystems
• Strong analytical skills and the ability to interpret research, website analytics, search performance, and behavioral insights to inform recommendations
• Excellent writing, editing, and communication skills, with the ability to simplify complex information and articulate clear, compelling recommendations
• Solid understanding of content architecture, structured content, CMS platforms, and component-based digital experiences
• Knowledge of SEO/GEO, search intent, and emerging AI-driven discovery and their implications for content strategy
• Ability to collaborate effectively across multidisciplinary teams, balancing strategic vision with practical implementation considerations
• Strong organizational and presentation skills, with the confidence to communicate ideas, facilitate discussions, and present recommendations to clients and stakeholders
• Agency or consulting experience is a plus

Benefits

• health, dental, vision, life, and disability insurance
• 401(k) plan with up to a 4% company match
• self-manage their personal time off
• ongoing learning, mentorship, and professional development