Responsibilities

• Write engaging, action-oriented copy for lifecycle campaigns—including onboarding flows, win-back emails, and acquisition campaigns.
• Own the content strategy of our recipe newsletter with data-driven insights and a pulse on what’s trending in the food space.
• Assist in planning, executing, and optimizing lifecycle marketing programs across onboarding, engagement, retention, and paid subscription marketing as defined by the Director.
• Help coordinate campaign timelines, deliverables, and workflows to keep projects organized and on track.
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Optimization & Learning:
• Support and execute A/B and multivariate testing to continually refine messaging across lifecycle touchpoints.
• Assist in monitoring campaign performance and user behavior to optimize lifecycle programs and LTV.
• Stay on top of lifecycle marketing trends and best practices to ensure MyRecipes stays ahead of the curve.
• Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.

Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Experience: 3+ years of experience in lifecycle marketing, content strategy or email marketing, preferably within a digital product or consumer brand environment.
• Strong writing, editing, and storytelling skills, with the ability to adapt to brand voice and audience needs
• Strong organizational and project management skills; able to manage deadlines and coordinate across teams
• Collaborative, receptive to feedback, and eager to contribute to a fast-moving team
• Passion for Food: A genuine interest in food, cooking, and digital innovation is a plus!
• Travel Required ( Approximate ): 5%

Benefits

• The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.