Content Strategist

Janesville, WI (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 days ago

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Job Summary

Own the end-to-end social media content lifecycle from strategy and calendar planning to production, publishing, and performance reporting.

  • Develop monthly content calendars aligned with marketing launches
  • Track and report social media performance metrics, including engagement, reach, and audience growth

Job Description

Responsibilities

  • Create engaging photo and video content for social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Develop and execute a monthly social media content calendar aligned with marketing initiatives and product launches.
  • Edit photos and videos using industry-standard editing software.
  • Monitor social media channels and engage with followers by responding to comments and messages as appropriate.
  • Stay current on social media trends, emerging platforms, and best practices to increase audience engagement.
  • Collaborate with Marketing, Sales, and Operations to develop content supporting business objectives.
  • Track and report social media performance metrics, including engagement, reach, and audience growth.
  • Assist with marketing campaigns, promotional events, trade shows, and product launches.
  • Ensure all content complies with company branding, food safety, confidentiality, and quality standards.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field.
  • At least 1 year of experience creating content for social media platforms.
  • Experience with photography, videography, and video editing.
  • Strong writing, editing, and communication skills.
  • Proficiency with Adobe Creative Suite, Canva, CapCut, or similar creative software.
  • Knowledge of social media analytics and scheduling platforms.
  • Ability to manage multiple projects and meet deadlines.
  • Performs basic database updates, queries and searches, and printing of documents/reports. Knowledge of MMS programs.
  • Ability to communicate with co-workers and/or read instructions or written standards for production in English.
  • Ability to perform or learn basic mathematic skills as needed, such as basic accounting terminology.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Vision insurance
Impact Confections, Inc. logo

Impact Confections, Inc.

1.8 Glassdoor

Headquartered in Janesville, Wisconsin, Impact Confections owns the leading extreme sour brand WARHEADS®. Mass merchants, convenience, drug, dollar and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. Impact Confections, Inc. also owns Melster® Candies, well known for traditional goodies such as Circus Peanuts, Peanut Butter Kisses, and Chocolatey Covered Marshmallows.

Founded in 1982
Janesville, Wisconsin, USA
78 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
5.1K

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
3 (4% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1