Responsibilities

• Create engaging content for websites, landing pages, blogs, email campaigns, social media platforms, customer communications, and marketing materials while maintaining a consistent brand voice across every channel.
• Develop and optimize digital marketing campaigns that increase website traffic, improve lead generation, and strengthen customer engagement through organic search, AI search optimization, email marketing, paid advertising, and social media.
• Leverage AI tools such as ChatGPT, Claude, Gemini, and similar platforms to improve content development, research, workflow efficiency, campaign execution, and overall marketing productivity.
• Optimize website content using SEO, Generative Engine Optimization (GEO), keyword research, and AI search best practices to improve online visibility and search performance.
• Monitor campaign performance using website analytics, conversion tracking, and marketing data to identify trends, measure return on investment, and continuously improve marketing effectiveness.
• Collaborate with company leadership to develop messaging, explore emerging marketing technologies, recommend growth strategies, and support company-wide branding initiatives.

Requirements

• At least three years of experience in digital marketing, content marketing, communications, or growth marketing.
• Candidates should have exceptional writing and editing skills along with experience developing content for multiple digital platforms.
• A strong understanding of SEO, content strategy, email marketing, social media management, lead generation, and campaign analytics.
• Experience incorporating AI platforms such as ChatGPT, Claude, Gemini, or similar technologies into marketing workflows is highly preferred.
• Familiarity with Generative Engine Optimization (GEO), AI search optimization, and evolving digital marketing trends will help you succeed in this role.
• Successful candidates are organized, analytical, curious, and enjoy testing new ideas while managing multiple projects in a fast-paced environment.

Preferred

• A bachelor's degree in Marketing, Communications, Journalism, Business, or a related field is preferred.
• Experience with platforms such as WordPress, HubSpot, Google Analytics, Google Search Console, SEMrush, Ahrefs, Canva, Adobe Creative Suite, or similar marketing tools is highly desirable.
• Experience managing Google Ads, Meta Ads, LinkedIn Ads, marketing automation platforms, graphic design, photography, video production, or multimedia content creation is a plus.
• Candidates with experience marketing home service companies, skilled trades businesses, or other service-based organizations are especially encouraged to apply.

Benefits

• Comprehensive benefits package
• Paid holidays and paid time off
• Professional development and continuing education
• Career advancement opportunities
• Access to modern AI and digital marketing platforms
• Supportive team environment focused on growth and innovation