Content Strategist

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own the content strategy and roadmap for exam prep products, ensuring alignment with exams, learner needs, and business goals.

  • Must-have: 5+ years in content strategy or test prep with portfolio-level ownership.
  • Standout: Defines taxonomy, blueprint mapping, and cross-functional delivery across formats.
  • Standout: Experience using AI-enabled planning to generate briefs and guardrails.

Job Description

Responsibilities

  • Translate product and business objectives into a cohesive content roadmap for your assigned category
  • Define priorities, themes, and release sequencing across formats and modalities
  • Contribute market insights, portfolio recommendations, and risk/opportunity assessments to inform future strategy
  • Ensure roadmap decisions align with exam requirements, learner needs, competitive landscape, and business goals
  • Lead intake and triage processes for test prep and certification content requests
  • Clarify goals, audience, and success criteria to ensure strong alignment from the start
  • Prioritize and group work to maximize cross-brand reuse and reduce redundant development
  • Establish and maintain work-in-progress (WIP) limits to support predictable delivery
  • Lead the scoping and design of test prep products, including defining the right mix of assets
  • Define detailed requirements, including coverage, depth, difficulty, learning objectives, and production standards
  • Leverage AI-enabled workflows to accelerate planning, generating structured briefs and outlines with clear quality guardrails
  • Oversee curriculum and test blueprint mapping across content assets
  • Define and maintain standards for taxonomy, tagging, and traceability
  • Partner with stakeholders to validate completeness and identify gaps or redundancies
  • Own the canonical content library for your category and establish a clear framework for build vs. adapt vs. retire decisions
  • Drive ongoing maintenance strategies as exams, curricula, and requirements evolve
  • Lead regular portfolio reviews to identify opportunities for revision, extension, replacement, or retirement
  • Partner with Talent & Resource teams to define SME profiles and contributor needs
  • Establish selection criteria and quality standards to ensure credibility and consistency
  • Provide clear expectations, structured briefs, and feedback loops to reduce rework and improve outcomes

Requirements

  • Bachelor’s degree required (Education, Instructional Design, Psychometrics/Assessment, Communications, or related field preferred)
  • 5+ years of experience in content strategy, test preparation, certification prep, assessment-driven learning products, or professional education publishing
  • Proven ability to think at the portfolio level, managing a content library rather than individual assets
  • Experience designing and scoping test prep products such as question banks, flashcards, courses, and study guides
  • Strong experience with curriculum or test blueprint mapping and maintaining traceability over time
  • Experience partnering with SMEs, including defining profiles, selecting contributors, and driving quality outcomes
  • Demonstrated ability to translate business and product objectives into clear strategies, requirements, and execution plans
  • Strong cross-functional collaboration skills across Product, Program Management, and B2B/Solutions teams
  • Data-driven mindset, with experience using performance metrics and learner feedback to inform decisions
  • Experience working with content and project management systems and maintaining clear documentation
  • Comfort working in dynamic environments with evolving priorities and cross-functional dependencies

Preferred

  • Experience working with high-stakes or credentialing exam prep products
  • Familiarity with blueprinting, item quality standards, and defensibility requirements
  • Experience supporting multiple modalities and sequencing releases across formats
  • Experience using AI in content planning workflows (e.g., generating structured briefs, improving planning efficiency)
  • Experience supporting enterprise or academic partners requiring curriculum mapping

Benefits

Colibri Group logo

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.We strongly believe that quality education is the foundation for success. Our mission is to lead others to achieve more and thrive in their careers, transforming not only their professional lives but also their everyday experiences. Through our comprehensive range of products and career training programs, we enable professionals to obtain licenses, maintain their credentials, and acquire the skills needed to excel in their respective fields.Whether you're embarking on a new career journey or approaching retirement, our diverse companies are dedicated to supporting individuals throughout their entire professional trajectory, fostering personal and professional triumphs along the way. We are here to help you achieve unparalleled personal and professional success.

Founded in 1990
St Louis, Missouri, USA
1.2K employees (206 in marketing)