Content Strategist

Responsibilities

• Translate product and business objectives into a cohesive content roadmap for your assigned category
• Define priorities, themes, and release sequencing across formats and modalities
• Contribute market insights, portfolio recommendations, and risk/opportunity assessments to inform future strategy
• Ensure roadmap decisions align with exam requirements, learner needs, competitive landscape, and business goals
• Lead intake and triage processes for test prep and certification content requests
• Clarify goals, audience, and success criteria to ensure strong alignment from the start
• Prioritize and group work to maximize cross-brand reuse and reduce redundant development
• Establish and maintain work-in-progress (WIP) limits to support predictable delivery
• Lead the scoping and design of test prep products, including defining the right mix of assets
• Define detailed requirements, including coverage, depth, difficulty, learning objectives, and production standards
• Leverage AI-enabled workflows to accelerate planning, generating structured briefs and outlines with clear quality guardrails
• Oversee curriculum and test blueprint mapping across content assets
• Define and maintain standards for taxonomy, tagging, and traceability
• Partner with stakeholders to validate completeness and identify gaps or redundancies
• Own the canonical content library for your category and establish a clear framework for build vs. adapt vs. retire decisions
• Drive ongoing maintenance strategies as exams, curricula, and requirements evolve
• Lead regular portfolio reviews to identify opportunities for revision, extension, replacement, or retirement
• Partner with Talent & Resource teams to define SME profiles and contributor needs
• Establish selection criteria and quality standards to ensure credibility and consistency
• Provide clear expectations, structured briefs, and feedback loops to reduce rework and improve outcomes

Requirements

• Bachelor’s degree required (Education, Instructional Design, Psychometrics/Assessment, Communications, or related field preferred)
• 5+ years of experience in content strategy, test preparation, certification prep, assessment-driven learning products, or professional education publishing
• Proven ability to think at the portfolio level, managing a content library rather than individual assets
• Experience designing and scoping test prep products such as question banks, flashcards, courses, and study guides
• Strong experience with curriculum or test blueprint mapping and maintaining traceability over time
• Experience partnering with SMEs, including defining profiles, selecting contributors, and driving quality outcomes
• Demonstrated ability to translate business and product objectives into clear strategies, requirements, and execution plans
• Strong cross-functional collaboration skills across Product, Program Management, and B2B/Solutions teams
• Data-driven mindset, with experience using performance metrics and learner feedback to inform decisions
• Experience working with content and project management systems and maintaining clear documentation
• Comfort working in dynamic environments with evolving priorities and cross-functional dependencies

Preferred

• Experience working with high-stakes or credentialing exam prep products
• Familiarity with blueprinting, item quality standards, and defensibility requirements
• Experience supporting multiple modalities and sequencing releases across formats
• Experience using AI in content planning workflows (e.g., generating structured briefs, improving planning efficiency)
• Experience supporting enterprise or academic partners requiring curriculum mapping

Benefits