Content Strategist

USA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own research-driven content and SEO execution, turning discovery into strategy and then into optimized content across client sites.

  • Content strategy and SEO: translate research, intent, and competitive analysis into repeatable content plans.
  • Content production and optimization: guide CMS publishing, metadata, internal linking, and AI-assisted edits to lift organic performance.
  • Content performance and process: monitor results, propose improvements to workflows and style guides, and drive client-ready recommendations.

Job Description

Responsibilities - Develop research-based, SEO-informed content strategies aligned with client goals - Generate, edit, and optimize website copy, blog content, and landing pages using AI tools and human expertise - Conduct keyword research, topic research, competitor analysis, and search intent mapping - Implement on-page SEO best practices, including metadata, internal linking, and content structure optimization - Support technical SEO and site audits as they relate to content performance - Publish and format content in CMS platforms, ensuring accuracy, structure, and user friendliness - Monitor content performance and translate data into actionable recommendations - Maintain and update client style guides and ensure brand consistency across content - Collaborate with internal teams to plan, execute, and refine SEO-driven content initiatives - Facilitate select client meetings, present recommendations, and guide strategic conversations Requirements - 3+ years of experience creating, editing, and refining high-quality content that aligns with brand voice (agency experience strongly preferred) - Strong understanding of keyword research, search intent, on-page SEO, and content optimization - Experience using SEO and analytics tools such as SEMrush, Google Analytics, Google Tag Manager, and Google Business Profile highly preferred - Experience publishing and managing content in CMS platforms (e.g., WordPress) - Proven ability to think strategically, contribute to high-level client strategy, and proactively identify opportunities for growth - Ability to troubleshoot basic website/content issues without developer support - Strong written and verbal communication skills - Experience presenting content insights and strategic recommendations to clients or stakeholders - Experience facilitating client conversations and ensuring clear follow-through on next steps - Highly organized with the ability to manage multiple clients and deadlines Nice to Have - You love words and consider yourself a true wordsmith - You are comfortable operating between execution and strategy - You can work independently while collaborating closely with a team - You take initiative and proactively identify opportunities for improvement - You are curious, adaptable, and comfortable with change - You enjoy helping build and refine systems, not just following them Benefits - Health insurance options - Vision and dental coverage options - Retirement savings opportunities, including a company match of up to 4% - Profit-sharing and performance-based incentives - Company-funded short- and long-term disability - Working with a pretty darn awesome team - Paid time off - Parental leave - Professional development assistance - Retirement plan
Avalanche Creative logo

Avalanche Creative

We are a website performance marketing agency. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Founded in 2014
Grand Rapids, Michigan, USA
17 employees (9 in marketing)

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
52.9%
Referral
7.5%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~17
Avalanche Creative logo

Content Strategist

Avalanche Creative · USA · Unknown