Content Strategist

USA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own research-driven content and SEO execution, turning discovery into strategy and then into optimized content across client sites.

  • Content strategy and SEO: translate research, intent, and competitive analysis into repeatable content plans.
  • Content production and optimization: guide CMS publishing, metadata, internal linking, and AI-assisted edits to lift organic performance.
  • Content performance and process: monitor results, propose improvements to workflows and style guides, and drive client-ready recommendations.

Job Description

Responsibilities - Develop research-based, SEO-informed content strategies aligned with client goals - Generate, edit, and optimize website copy, blog content, and landing pages using AI tools and human expertise - Conduct keyword research, topic research, competitor analysis, and search intent mapping - Implement on-page SEO best practices, including metadata, internal linking, and content structure optimization - Support technical SEO and site audits as they relate to content performance - Publish and format content in CMS platforms, ensuring accuracy, structure, and user friendliness - Monitor content performance and translate data into actionable recommendations - Maintain and update client style guides and ensure brand consistency across content - Collaborate with internal teams to plan, execute, and refine SEO-driven content initiatives - Facilitate select client meetings, present recommendations, and guide strategic conversations Requirements - 3+ years of experience creating, editing, and refining high-quality content that aligns with brand voice (agency experience strongly preferred) - Strong understanding of keyword research, search intent, on-page SEO, and content optimization - Experience using SEO and analytics tools such as SEMrush, Google Analytics, Google Tag Manager, and Google Business Profile highly preferred - Experience publishing and managing content in CMS platforms (e.g., WordPress) - Proven ability to think strategically, contribute to high-level client strategy, and proactively identify opportunities for growth - Ability to troubleshoot basic website/content issues without developer support - Strong written and verbal communication skills - Experience presenting content insights and strategic recommendations to clients or stakeholders - Experience facilitating client conversations and ensuring clear follow-through on next steps - Highly organized with the ability to manage multiple clients and deadlines Nice to Have - You love words and consider yourself a true wordsmith - You are comfortable operating between execution and strategy - You can work independently while collaborating closely with a team - You take initiative and proactively identify opportunities for improvement - You are curious, adaptable, and comfortable with change - You enjoy helping build and refine systems, not just following them Benefits - Health insurance options - Vision and dental coverage options - Retirement savings opportunities, including a company match of up to 4% - Profit-sharing and performance-based incentives - Company-funded short- and long-term disability - Working with a pretty darn awesome team - Paid time off - Parental leave - Professional development assistance - Retirement plan
Avalanche Creative logo

Avalanche Creative

We are a website performance marketing agency. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Founded in 2014
Grand Rapids, Michigan, USA
17 employees (9 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
52.9%
Referral
7.5%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1