Content Strategist, Amazon & Marketplace

Responsibilities

• Plan
• Join internal and client onboarding calls to understand priorities, scope, Brand Registry status and the client's in-house content resources.
• Run Content Gap Analyses from Pacvue Commerce exports to find missing or weak titles, bullets, descriptions, images and A+ Content across hero and secondary ASINs.
• Build and present a Content Calendar that prioritizes batches by revenue, ad focus, promotions, launches and seasonality, and keep it current through QBRs.
• Create
• Research each product, brand, competitor set and shopper profile, including Brand Analytics demographics and Amazon policy for compliance-heavy categories (baby, pet, supplements, health).
• Run customer review analysis on the client's and competitors' reviews to surface what shoppers value and what they complain about.
• Do keyword research in Helium 10 (Cerebro) and write titles, bullets, descriptions and backend search terms using Monks' AI listing tools, then edit every output for accuracy, brand voice, SEO, readability and Amazon compliance. No unsupported claims.
• Peer QA colleagues' work, manage client review (two rounds of revision) and defend recommendations with search volume data when a client edit works against best practice.
• Share approved keyword research with the ad manager so paid and organic work from the same keyword set.

Requirements

• 3+ years of hands-on Amazon content and SEO work at an agency, brand or marketplace service provider.
• Working fluency in Seller Central and Vendor Central: flat files, browse nodes, ATS title formatting, processing errors and case management.
• Experience with Helium 10 (Cerebro, Scribbles, Frankenstein), Pacvue Commerce and Amazon Brand Analytics. Experience with retail analytics platforms for rank and market share reporting is a plus.
• Strong copywriting that balances keyword coverage against readability, plus a sharp editor's eye for AI-generated copy that sounds right but is not.
• Comfortable in Google Sheets (VLOOKUP, LEN, conditional formatting) and Asana.
• Confident presenting to clients: you can explain why a content calendar is prioritized the way it is and what the results do and do not show, accounting for ad spend, stock-outs, pricing and seasonality.

Preferred

• AEO/GEO experience, A+ Content, Premium A+ and Brand Store experience; content work on Walmart or Target marketplaces; CPG, beauty, pet or health categories.